According to Hubspot's 2013 State of Inbound Marketing report, 52 percent of all U.S. marketers identified Facebook as a lead source in 2013. If your firm falls in the 48 percent that has yet to explore lead generation on Facebook, it’s time for that to change. Even if you’re one of the 52 percent who generated leads from Facebook in 2013, you can always get more.
Your firm uses social media marketing and is mobile-friendly, right? If not, you may need some excellent facts and statistical reasons to rev up your presence on these popular and growing spheres. We scoured through some of the latest social media articles to keep you in-the-know on some of some the latest statistics that will help guide your marketing efforts. Whether you plan to use this information for your firm’s marketing campaigns, convince leadership to ramp up social media marketing efforts, or justify current activities, you will love these marketing stats. Allow these golden nuggets to fuel your next social media strategy brainstorming session.