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Professional Services Social Media Marketing: LinkedIn

Posted by Joelle Colosi on Tue, Jun 12, 2012 @ 05:39 PM


Let's assume you gave your LinkedIn profile a makeoverand you've begun to strike up conversations, answer a few questions, and make connections. Now it is time to incorporate LinkedIn into your engagement plan. The objectives are simple – LinkedIn is a channel for connecting with clients and generating leads with new prospective clients.

It is time to think about your professional services' social marketing strategy. The following are steps to incorporate LinkedIn into your game plan. 

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Topics: social media marketing, lead generation, LinkedIn

LinkedIn Marketing Tips For Professional Services Leads

Posted by Joelle Colosi on Fri, Jun 08, 2012 @ 08:05 AM

Did you know that LinkedIn is a channel for generating leads?  This post offers marketing tips for LinkedIn professional services leads. We provide the information on "how" - getting creative and nurturing new and exciting leads is up to you!

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Topics: social media marketing, lead generation, LinkedIn

LinkedIn Tips For Professional Services Firms: A Profile Makeover

Posted by Joelle Colosi on Thu, May 24, 2012 @ 09:41 AM

Is your LinkedIn profile stuck in a rut? 

Do you feel your profile looks more drab than fab? 

It takes little to give your LinkedIn profile a new lease on life...this is a social networking site for professionals like you. You can pull off a little profile makeover magic with a few LinkedIn tips for professional services firms.

The makeover tips outlined in this article transformed Santiago Carral's profile. Mr. Carral has a great resume. After reviewing his profile, we worked together to transform his profile into a functional, searchable resume that offered greater visibility to audiences looking for his professional skills. Today, Carral's profile is gaining traction.

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Topics: social media marketing, lead generation, LinkedIn

5 Steps To Create A Professional Services Content Marketing Strategy

Posted by Joelle Colosi on Tue, May 15, 2012 @ 01:40 PM

It is time to begin a business development and content marketing playbook. Start the playbook by conceptualizing a rich media experience that spotlights your talent and captures the compelling project story. Blend content and media goals and objectives into an engaging website experience that offers project storytelling.  Let’s realize your vision to nurture relationships interested in working with your talent. 

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Topics: lead generation, content marketing, inbound marketing

Turn Business Development Upside Down With Inbound Marketing

Posted by Joelle Colosi on Sun, May 13, 2012 @ 07:24 PM

TO GO OR NO GO ?

Pursuing viable project leads can be like finding a needle in a haystack. The economic recession continues to impact the A/E/C industry greatly.  Tracking and targeting viable leads takes a lot of work.  Efforts go through a series of starts and stop. Rather than spending long hours attempting to stay in front of pursuits that may go on hold, think about transforming your website into a lead nurturing tool that enables you to stay in front of your leads while improving your time and money investment on pursuits.

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Topics: lead generation, content marketing, inbound marketing

Open New Doors With Targeted Lead Generation

Posted by Joelle Colosi on Thu, May 03, 2012 @ 09:05 AM

According to Forrester Research, companies that practice leading nurturing generate 50% more sales-ready leads at a 33% lower cost. Loopfuse reports in a Marketing Automation Study that only 49% of marketers practice leads nurturing tools. 

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Topics: lead generation, content marketing, inbound marketing

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