SWOT Analysis Questionnaire

Do you need a SWOT to start marketing planning?

If you are going through the annual marketing planning process and realize that you have not completely gone through the process of analyzing your firm’s position in the marketplace, it may be time to begin situational analysis. Download our SWOT analysis questionnaire to begin going through the components that will allow you to candidly report on the firm’s situation.  This worksheet will help you with the following:

• Generate your own strengths, weaknesses, threats and opportunities for each of your target markets.
• Summarize your findings in a report that will allow for critical decision-making.
• Finalize a document that can be used as a resource for all your marketing activities.

We hope you find this questionnaire useful during your SWOT analysis!