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Successful Professional Services Marketing Identifies What a Target Audience Wants

Posted by Joelle Colosi on Thu, Jul 24, 2014 @ 02:00 PM

Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche. 

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Topics: Marketing Strategy, target audience, online activity

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