--- title: "\"Fresh Ideas\" for Marketing Professional Services | qualifications statement" description: qualifications statement | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [10 Ways To Optimize Your Firm's Qualifications Statement](https://blog.colosimarketing.com/blog/10-ways-to-optimize-your-firms-qualifications-statement) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Feb 26, 2015 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2538264833-png/Canva_SM_Images/QualStmt_Refresh.png) ](https://blog.colosimarketing.com/blog/10-ways-to-optimize-your-firms-qualifications-statement) --- When was the last time you refreshed your firm's qualifications statement? There are many marketing professionals who view this document as a mere formality to get into the door for a new opportunity or receive a request for proposal (RFP). It is time to rethink your firm’s traditional qualifications statement. This post offers creative ideas for integrating an inbound marketing approach with your qualifications statement: [Read More](https://blog.colosimarketing.com/blog/10-ways-to-optimize-your-firms-qualifications-statement) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/10-ways-to-optimize-your-firms-qualifications-statement#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [lead nurturing](https://blog.colosimarketing.com/blog/topic/lead-nurturing), [qualifications statement](https://blog.colosimarketing.com/blog/topic/qualifications-statement) [All Posts](https://blog.colosimarketing.com/blog/all) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - [automated marketing (1)](https://blog.colosimarketing.com/blog/topic/automated-marketing) - 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