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10 Ways To Optimize Your Firm's Qualifications Statement

Posted by Joelle Colosi on Thu, Feb 26, 2015 @ 01:30 PM

When was the last time you refreshed your firm's qualifications statement? There are many marketing professionals who view this document as a mere formality to get into the door for a new opportunity or receive a request for proposal (RFP). It is time to rethink your firm’s traditional qualifications statement.

This post offers creative ideas for integrating an inbound marketing approach with your qualifications statement:

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Topics: lead generation, lead nurturing, qualifications statement

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