--- title: "\"Fresh Ideas\" for Marketing Professional Services | social media marketing" description: social media marketing | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [The Necessary Steps to Create a Successful Social Media Strategy](https://blog.colosimarketing.com/blog/the-necessary-steps-to-create-a-successful-social-media-strategy) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Oct 15, 2015 @ 04:30 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-1914582098.jpg) ](https://blog.colosimarketing.com/blog/the-necessary-steps-to-create-a-successful-social-media-strategy) With millions of clients and prospective clients spending hours on Facebook, Twitter, and other social media sites, a wise professional services firm will create a social media strategy that promotes the brand and allows direct engagement with clients. The following tips can help you create a social media strategy that keeps you tuned to your client's wants. [Read More](https://blog.colosimarketing.com/blog/the-necessary-steps-to-create-a-successful-social-media-strategy) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/the-necessary-steps-to-create-a-successful-social-media-strategy#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing) ## [Building the Firm’s Online Reputation Keeps Clients Feeling Good](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 28, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hubfs/blog_images/content.jpg) ](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) A company's reputation is often the make-or-break factor that determines whether the firm will stay in business. In today's online environment, the size of the community a business serves has grown to include almost the entire world. Building and maintaining your firm's online reputation will help your clients to feel good about their decision to work with you. Their good choice is reaffirmed when they see increasing numbers of new clients who find you to be just as effective.   [Read More](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/building-the-firms-online-reputation-keeps-clients-feeling-good#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [online presence](https://blog.colosimarketing.com/blog/topic/online-presence) ## [Eight Ways to Apply Marketing Through Instagram](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) Posted by [Chris Reyes](https://blog.colosimarketing.com/blog/author/chris-reyes) on Thu, Apr 16, 2015 @ 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2417810994.jpg) ](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) Once hailed as a simple application for posting and sharing photos and not much more, Instagram has evolved into an effective avenue to reach millions of potential clients with visual content. No longer constrained to images, videos can also be posted to appeal to audiences. Here are eight ways you can apply marketing through Instagram to increase your online reach and engage your community in a visually appealing way. [Read More](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/eight-ways-to-apply-marketing-through-instagram#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [instagram](https://blog.colosimarketing.com/blog/topic/instagram) ## [3 Ways You May Be Minimizing Your Company's Social Media Reach](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Mar 26, 2015 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2335611167.jpg) ](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) A successful social media campaign reaches as deeply as possible into the potential pool of leads and clients who may be interested in your products and services. There is another critical group. However, that should also be considered when crafting your social media activities: the thought leaders, influencers, and other prominent players who could be instrumental collaborators in getting the word out about your company and its offerings. [Read More](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/3-ways-you-may-be-minimizing-your-companys-social-media-reach#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [social media](https://blog.colosimarketing.com/blog/topic/social-media) ## [3 Easy Ways to Boost Your Social Media Presence and Following](https://blog.colosimarketing.com/blog/3-easy-ways-to-boost-your-social-media-presence-and-following) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Mar 19, 2015 @ 02:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2414664186.jpg) ](https://blog.colosimarketing.com/blog/3-easy-ways-to-boost-your-social-media-presence-and-following) Getting the best results out of **[social media marketing](https://blog.colosimarketing.com/blog/bid/191315/Develop-a-Strong-Social-Media-Marketing-Strategy-in-6-Steps)** requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers. [Read More](https://blog.colosimarketing.com/blog/3-easy-ways-to-boost-your-social-media-presence-and-following) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/3-easy-ways-to-boost-your-social-media-presence-and-following#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [visual content](https://blog.colosimarketing.com/blog/topic/visual-content), [call to action (CTA)](https://blog.colosimarketing.com/blog/topic/call-to-action-cta) ## [10 Ingredients to Spice Up Your Twitter Strategy](https://blog.colosimarketing.com/blog/10-ingredients-to-spice-up-your-twitter-strategy) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Mar 05, 2015 @ 01:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2573941142-png/Canva_SM_Images/SpicingUpTwitter.png) ](https://blog.colosimarketing.com/blog/10-ingredients-to-spice-up-your-twitter-strategy) With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients, and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter strategy is bland, it is time to spice it up with these 10 ingredients. [Read More](https://blog.colosimarketing.com/blog/10-ingredients-to-spice-up-your-twitter-strategy) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/10-ingredients-to-spice-up-your-twitter-strategy#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [branding](https://blog.colosimarketing.com/blog/topic/branding), [Twitter](https://blog.colosimarketing.com/blog/topic/twitter) ## [9 Social Media Mistakes to Avoid Leaving A Sour Note](https://blog.colosimarketing.com/blog/bid/201480/5-social-media-mistakes-to-avoid-leaving-a-sour-note) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 20, 2014 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2112087336-png/Canva_SM_Images/SOUR_NOTES.png) ](https://blog.colosimarketing.com/blog/bid/201480/5-social-media-mistakes-to-avoid-leaving-a-sour-note) Using social media marketing to its best advantage can benefit your business. It can be a good use of time and a missed opportunity if handled correctly or inconsistently. Errors can make it look like you and your company "just don’t get it." Avoid these nine common social media mistakes, and you'll be on your way to success. [Read More](https://blog.colosimarketing.com/blog/bid/201480/5-social-media-mistakes-to-avoid-leaving-a-sour-note) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/201480/5-social-media-mistakes-to-avoid-leaving-a-sour-note#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing) ## [Marketing Trends That Are Making an Impact in 2014](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Sep 11, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1602915607-jpg/images/marketing_graphic.jpg) ](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014) Modern marketers must keep many practical techniques in their marketing toolbox. Changes in technology, popular culture, and the online environment will demand adaptations for firms that must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond. [Read More](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/201482/marketing-trends-that-are-making-an-impact-in-2014#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [marketing trends](https://blog.colosimarketing.com/blog/topic/marketing-trends) ## [Why Tracking Social Media Marketing Matters to Your Overall Campaign](https://blog.colosimarketing.com/blog/bid/200374/why-tracking-social-media-marketing-matters-to-your-overall-campaign) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Aug 07, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1373524651-jpg/images/social_media_phone.jpg) ](https://blog.colosimarketing.com/blog/bid/200374/why-tracking-social-media-marketing-matters-to-your-overall-campaign) If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers information to inform your business strategy. Check these individual analytics and track the effects of social media on your website with Google Analytics. If you’re just not a numbers person—and would instead go to the dentist than look at tracking information, use the following as an incentive. Tracking social media activity will help you to learn: [Read More](https://blog.colosimarketing.com/blog/bid/200374/why-tracking-social-media-marketing-matters-to-your-overall-campaign) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/200374/why-tracking-social-media-marketing-matters-to-your-overall-campaign#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [analytics and metrics](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics), [marketing campaign](https://blog.colosimarketing.com/blog/topic/marketing-campaign) ## [7 Tips for Marketing Professional Services With Twitter](https://blog.colosimarketing.com/blog/bid/197848/7-tips-for-marketing-professional-services-with-twitter) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 29, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-843208770-jpg/images/twitter_hashtag_business.jpg) ](https://blog.colosimarketing.com/blog/bid/197848/7-tips-for-marketing-professional-services-with-twitter) If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin because you can follow these handy tips and quickly build up steam on Twitter: [Read More](https://blog.colosimarketing.com/blog/bid/197848/7-tips-for-marketing-professional-services-with-twitter) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/197848/7-tips-for-marketing-professional-services-with-twitter#comments-listing) Topics: [social media marketing](https://blog.colosimarketing.com/blog/topic/social-media-marketing), [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [Twitter](https://blog.colosimarketing.com/blog/topic/twitter) [All Posts](https://blog.colosimarketing.com/blog/all) [Next Page](https://blog.colosimarketing.com/blog/topic/social-media-marketing/page/2) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - 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