7 Statistics That Should Influence Your Social Media Marketing Strategy

Posted by Joelle Colosi on Wed, Mar 05, 2014 @ 08:00 AM

Your firm uses social media marketing and is mobile-friendly, right? If not, you may need some excellent facts and statistical reasons to rev up your presence on these popular and growing spheres. We scoured through some of the latest social media articles to keep you in-the-know on some of some the latest statistics that will help guide your marketing efforts.  Whether you plan to use this information for your firm’s marketing campaigns, convince leadership to ramp up social media marketing efforts, or justify current activities, you will love these marketing stats. Allow these golden nuggets to fuel your next social media strategy brainstorming session.

social media marketing

  1. Twitter is not just for teens. In fact all major social media networks have grown their 45 to 65-year old brackets significantly. Nearly 80 percent more use Twitter now (of the older half of that demo) than justa year ago. The younger half (45-55) doubled their numbers on Google+ and Facebook. That's a big part of your target demographic, so hopefully your firm is present and active there as well.
  2. Our lives are portable. Everyone seems to be more mobile these days and able to do more on the move then ever before with smartphones, tablets and iPads, including socialization on Facebook. Nearly 200 million Facebook users visit via mobile. Make sure your website and social media content are accessible via smartphone. 
  3. YouTube is more popular than any cable channel for the valuable 18-34 demographic. To reach these folks, start up a YouTube channel for your firm. If you are looking to attract young talent to join your firm, YouTube is a great way to reach them.
  4. Is your LinkedIn company page updated? It should be since the site gains two new members per second these days.
  5. Your potential clients all have a LinkedIn profile, but they're not active. In other words, they don’t visit and interact or engage often. Daily activity and social sharing is much higher on other major social media, so taking a survey or doing an interactive promotion should do better on Twitter, Facebook or Pinterest.
  6. How do most people spend time doing on the Internet? It's probably not what you think. Everyone spends most Web time on social media. While you may already have a social media strategy, you might want to crank things up a notch.
  7. The vast majority (90 percent) of marketing professionals use social media marketing for their business.

In light of all these great statistics, you should have plenty of justification to allocate more budget and time to social media marketing. You may want to consider trying Hootsuite or another social media management tool to help you keep on top of all the engagement. 

Still not sure you can convince the firm’s leadership? Let’s face it - you are not going to make any progress with your social media marketing efforts without bringing some cold hard facts to the table. When you are in an industry where a majority of the firm’s executives take a more traditional approach to marketing and is not really familiar with the benefits of social media marketing, you will need some back up. 

Build your case with some helpful facts and even the most close-minded principal will not have a choice but to start looking at how to take advantage of the networks that make the most sense for their firm. 

Did you learn anything new about social media marketing?  Which of these statistics will help you the most?  Share your thoughts with us below!

For more information, contact Colosi Marketing.

Image via Shutterstock.com

Topics: social media marketing, Twitter, Pinterest, Faceboook

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