Joelle Colosi

Recent Posts

Colosi Marketing Gets a Brand Refresh

Posted by Joelle Colosi on Thu, Jun 08, 2017 @ 03:00 PM

We are pleased to announce the refresh of Colosi MarketingYou'll find our marketing practices remain the same but with a heightened focus on our rapidly changing built world.

Our original mission is still relevant after ten years! To promote our generation's most exciting designers, craftspeople, and tech professionals; to inspire, connect and build networks; and enrich our architectural heritage through a delightful conversation and sense of community. We've learned a lot from talented people in our industry. Our experiences continue to inspire us to sharpen and refine our focus.

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Topics: Colosi Marketing

Tips To Increase Word Of Mouth Traffic And Turn It Into Sales

Posted by Joelle Colosi on Thu, Nov 05, 2015 @ 02:00 PM

Referrals and word-of-mouth recommendations can bring your business some of the hottest leads you receive, since people tend to trust their peers and friends. Some of that trust is passed on to your business or brand when you receive a client referral, so you have a head start getting sales based on these leads. Reviews and testimonials are also powerful, but you really can’t beat direct referrals for quality, qualified leads.

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Topics: social media, blogging, marketing tips, client referrals

5 Ways to Freshen Up Your Inbound Marketing

Posted by Joelle Colosi on Thu, Oct 22, 2015 @ 01:30 PM

Over time, it's normal that some elements of an inbound marketing program might need to be reviewed and revised to keep the system healthy and fully functional. Take a close look at the following areas to keep your inbound marketing strategy fresh and on track.

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Topics: Marketing Strategy, inbound marketing, inbound marketing campaign

The Necessary Steps to Create a Successful Social Media Strategy

Posted by Joelle Colosi on Thu, Oct 15, 2015 @ 04:30 AM

With millions of clients and prospective clients spending hours on Facebook, Twitter and other social media sites, a wise professional services firm will create a social media strategy that both promotes the brand and allows direct engagement with clients. The following tips can help you put together a social media strategy that keeps you tuned in to what your clients want.

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Topics: social media marketing

Keep it Fresh! Reworking Your Content Marketing Plan

Posted by Joelle Colosi on Thu, Oct 08, 2015 @ 03:30 PM

As 2015 begins to come to a close, it's time to evaluate your current content marketing plan to see how it performed during the past year and how it can be revised to be even more successful in 2016. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess what your audience likes and give them more of it.

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Topics: content marketing, content marketing strategy

8 Marketing Campaigns Don’ts — Do Any of These Apply to You?

Posted by Joelle Colosi on Fri, Aug 21, 2015 @ 01:30 PM

It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaign don’ts got in the way of success:

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Topics: target audience, marketing campaign, online marketing

Steps to Understanding Your Clients and Marketing to Their Needs

Posted by Joelle Colosi on Thu, Jul 23, 2015 @ 02:30 PM

Most likely you have demographic information available that tells you a lot about clients' ages, family status, income levels, geographic areas and other statistical information. This type of data is certainly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You really need to get inside their head.

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Topics: marketing tips, buyer persona, client persona

Hone in Your Target Audiences and Expand Your Business Reach

Posted by Joelle Colosi on Thu, Jul 16, 2015 @ 02:30 PM

The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.

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Topics: target client profile, target audience, business reach, buyer persona

Link Building Techniques That Negatively Impact Your Search Ratings

Posted by Joelle Colosi on Thu, Jul 09, 2015 @ 02:00 PM

The main path to gaining links back to your site is creating and promoting great content. This quality initiative will help you improve search rankings and build your site traffic. Here's a look at the somewhat dishonest and very transparent link building methods that can hurt you: 

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Topics: SEO, link building, search ranking

How to Use Inbound Marketing for Lead Generation

Posted by Joelle Colosi on Thu, Jun 04, 2015 @ 03:00 PM

In a high-tech world where it's easier than ever to screen calls, traditional methods of lead generation such as cold calling have lost much of their effectiveness. Instead, the effective marketer must look to more productive techniques such as inbound marketing to increase lead generation. This marketing method aims to capture the attention of desired audiences through rich digital content that can be easily found and encourages further engagement with a firm’s website and/or media channels. This post discusses how you can use inbound marketing to your best advantage to improve lead generation, generate more qualified leads and boost sales.

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Topics: lead generation, inbound marketing, business development

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