We are pleased to announce the refresh of Colosi Marketing. You'll find our marketing practices remain the same but with a heightened focus on our rapidly changing built world.

Our original mission is still relevant after ten years! To promote our generation's most exciting designers, craftspeople, and tech professionals; to inspire, connect and build networks; and enrich our architectural heritage through a delightful conversation and sense of community. We've learned a lot from talented people in our industry, and our experiences continue to inspire us to sharpen and refine our focus.

Over time, some elements of an inbound marketing program must be reviewed and revised to keep the system healthy. Look closely, and take a close look at the following areas to keep your inbound marketing strategy fresh and on track.

With millions of clients and prospective clients spending hours on Facebook, Twitter, and other social media sites, a wise professional services firm will create a social media strategy that promotes the brand and allows direct engagement with clients. The following tips can help you create a social media strategy that keeps you tuned to your client's wants.

It’s time to evaluate your current content marketing plan to see how messaging performed during the past year and how it can be revised to be even more successful the following year. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess your audience's likes and give them more.

It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaigns doesn't get in the way of success:

You likely have demographic information that tells you much about clients' ages, family status, income levels, geographic areas, and other statistical information. This type of data is undoubtedly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You need to get inside their head.

The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.

In a high-tech world where it's easier than ever to screen calls, traditional methods of lead generation, such as cold calling, have lost much of their effectiveness. Instead, the effective marketer must look to more productive techniques, such as inbound marketing, to increase lead generation. This marketing method aims to capture the attention of desired audiences through rich digital content that can be easily found. It encourages further engagement with a firm’s website and media channels. This post discusses how you can use inbound marketing to your best advantage to improve lead generation, generate more qualified leads and boost sales.