The Necessary Steps to Create a Successful Social Media Strategy

Posted by Joelle Colosi on Thu, Oct 15, 2015 @ 04:30 AM

With millions of clients and prospective clients spending hours on Facebook, Twitter and other social media sites, a wise professional services firm will create a social media strategy that both promotes the brand and allows direct engagement with clients. The following tips can help you put together a social media strategy that keeps you tuned in to what your clients want.

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Topics: social media marketing

Building the Firm’s Online Reputation Keeps Clients Feeling Good

Posted by Joelle Colosi on Thu, May 28, 2015 @ 03:00 PM

company's reputation is often the make-or-break factor that determines whether the firm will stay in business. In today's online environment, the size of the community a business serves has grown to include almost the entire world. Building and maintaining your firm's online reputation will help your clients to feel good about their decision to work with you. Their good choice is reaffirmed when they see increasing numbers of new clients who find you to be just as effective.


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Topics: social media marketing, online presence

Eight Ways to Apply Marketing Through Instagram

Posted by Chris Reyes on Thu, Apr 16, 2015 @ 10:00 AM

Once hailed as a simple application for posting and sharing photos and not much more, Instagram has evolved into an effective avenue to reach millions of potential clients with visual content. No longer constrained to photos, videos can also be posted to appeal to audiences. Here are eight ways you can apply marketing through Instagram to increase your online reach and engage your community in a visually appealing way.

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Topics: social media marketing, instagram

3 Ways You May Be Minimizing Your Company's Social Media Reach

Posted by Joelle Colosi on Thu, Mar 26, 2015 @ 01:30 PM

A successful social media campaign reaches as deeply as possible into the potential pool of leads and clients who may be interested in your products and services. There is another important group, however, that should also be considered when crafting your social media activities: the thought leaders, influencers and other prominent players who could be extremely useful collaborators in getting the word out about your company and its offerings.

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Topics: social media marketing, social media

3 Easy Ways to Boost Your Social Media Presence and Following

Posted by Joelle Colosi on Thu, Mar 19, 2015 @ 02:30 PM

Getting the best results out of social media marketing requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers.

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Topics: social media marketing, visual content, call to action (CTA)

10 Ingredients to Spice Up Your Twitter Strategy

Posted by Joelle Colosi on Thu, Mar 05, 2015 @ 01:30 PM

With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter stategy is a bit bland, it is time to spice it up with these 10 ingredients.

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Topics: social media marketing, branding, Twitter

9 Social Media Mistakes to Avoid Leaving A Sour Note

Posted by Joelle Colosi on Thu, Nov 20, 2014 @ 03:00 PM

When you use social media marketing to its best advantage, it can be a boon to your business. If handled incorrectly or inconsistently, it can be a waste of time and a missed opportunity. Errors can even make it look like you and your company "just don’t get it." Avoid these nine common social media mistakes and you'll be on your way to social media success.

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Topics: social media marketing

Marketing Trends That Are Making an Impact in 2014

Posted by Joelle Colosi on Thu, Sep 11, 2014 @ 02:00 PM

Modern marketers must keep a wide range of effective techniques in their marketing toolbox. Changes in technology, popular culture and the online environment will demand adaptations for firms who must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond.

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Topics: social media marketing, email marketing, marketing trends

Why Tracking Social Media Marketing Matters to Your Overall Campaign

Posted by Joelle Colosi on Thu, Aug 07, 2014 @ 02:00 PM

If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers a wealth of information to inform your business strategy. Make sure to check these individual analytics and also track the effects that social media is having on your website, with Google Analytics. If you’re just not a numbers person—and would rather go to the dentist than look at tracking information, use the following as incentive. Tracking social media activity will help you to learn:

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Topics: social media marketing, analytics and metrics, marketing campaign

7 Tips for Marketing Professional Services With Twitter

Posted by Joelle Colosi on Thu, May 29, 2014 @ 02:00 PM

If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin, because you can follow these handy tips and quickly build up steam on Twitter:

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Topics: social media marketing, Marketing Strategy, Twitter

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