With millions of clients and prospective clients spending hours on Facebook, Twitter, and other social media sites, a wise professional services firm will create a social media strategy that promotes the brand and allows direct engagement with clients. The following tips can help you create a social media strategy that keeps you tuned to your client's wants.Read More
Topics: social media marketing
A company's reputation is often the make-or-break factor that determines whether the firm will stay in business. In today's online environment, the size of the community a business serves has grown to include almost the entire world. Building and maintaining your firm's online reputation will help your clients to feel good about their decision to work with you. Their good choice is reaffirmed when they see increasing numbers of new clients who find you to be just as effective.
Once hailed as a simple application for posting and sharing photos and not much more, Instagram has evolved into an effective avenue to reach millions of potential clients with visual content. No longer constrained to images, videos can also be posted to appeal to audiences. Here are eight ways you can apply marketing through Instagram to increase your online reach and engage your community in a visually appealing way.Read More
A successful social media campaign reaches as deeply as possible into the potential pool of leads and clients who may be interested in your products and services. There is another critical group. However, that should also be considered when crafting your social media activities: the thought leaders, influencers, and other prominent players who could be instrumental collaborators in getting the word out about your company and its offerings.Read More
Getting the best results out of social media marketing requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers.Read More
With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients, and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter strategy is bland, it is time to spice it up with these 10 ingredients.Read More
Using social media marketing to its best advantage can benefit your business. It can be a good use of time and a missed opportunity if handled correctly or inconsistently. Errors can make it look like you and your company "just don’t get it." Avoid these nine common social media mistakes, and you'll be on your way to success.Read More
Topics: social media marketing
Modern marketers must keep many practical techniques in their marketing toolbox. Changes in technology, popular culture, and the online environment will demand adaptations for firms that must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond.
If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers information to inform your business strategy. Check these individual analytics and track the effects of social media on your website with Google Analytics. If you’re just not a numbers person—and would instead go to the dentist than look at tracking information, use the following as an incentive. Tracking social media activity will help you to learn:
If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin because you can follow these handy tips and quickly build up steam on Twitter: