We are pleased to announce the refresh of Colosi Marketing. You'll find our marketing practices remain the same but with a heightened focus on our rapidly changing built world.

Our original mission is still relevant after ten years! To promote our generation's most exciting designers, craftspeople, and tech professionals; to inspire, connect and build networks; and enrich our architectural heritage through a delightful conversation and sense of community. We've learned a lot from talented people in our industry. Our experiences continue to inspire us to sharpen and refine our focus.

Over time, it's normal that some elements of an inbound marketing program might need to be reviewed and revised to keep the system healthy and fully functional. Take a close look at the following areas to keep your inbound marketing strategy fresh and on track.

With millions of clients and prospective clients spending hours on Facebook, Twitter and other social media sites, a wise professional services firm will create a social media strategy that both promotes the brand and allows direct engagement with clients. The following tips can help you put together a social media strategy that keeps you tuned in to what your clients want.

As 2015 begins to come to a close, it's time to evaluate your current content marketing plan to see how it performed during the past year and how it can be revised to be even more successful in 2016. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess what your audience likes and give them more of it.

In this day in age, mobile devices are everywhere. Hosting a website with a mobile equivalent is essential in today’s business environment. Specifically, a website's layout should no longer be constrained to a desktop platform, nor should the design be developed to support specific devices. An adaptive website creates a more positive user experience and proves to be highly beneficial in terms of first impressions and engagement. In today's business environment, dynamic, flexible layouts reign supreme. This post aims to provide you with the information you need to help your business dive into this simple yet highly technical design approach. 

It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaign don’ts got in the way of success:

Greatly underestimated and often unacknowledged is the power of word-of-mouth. Word-of-mouth referrals play a large role in bringing your firm new business leads. You may ask, why?

Most likely you have demographic information available that tells you a lot about clients' ages, family status, income levels, geographic areas and other statistical information. This type of data is certainly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You really need to get inside their head.

The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.