Starting a blog or adding one to your existing website is one of the easiest and most effective ways to extend your reach and generate more clients. Here are some practical marketing tips you can use to make your blog a powerful tool for generating clients.
- Know your client base and provide content your clients want to see: Find out what your clients want to know about your company and industry, then give that information in your blog posts. Research your industry to discover what topics generate interest among customers and professionals. Write blog content about those topics to assure your leads you're knowledgeable and up-to-date on industry topics.
- Provide useful information: Ensure your blog postings provide interesting, useful information that readers can apply to practical purposes. An automobile dealership might blog about getting better gas mileage, or a plumbing company on fixing minor clogs. Giving helpful information away builds your credibility as an expert in your field. It also gives clients the feeling that they may be paid back with increased purchases.
- Stay true and consistent: Write in a natural voice reflecting your identity. New or existing clients can tell when your communications don't ring true. Keep to a schedule for recent blog posts. Once a week is a good schedule to follow; it doesn't put too much stress on you to produce new material, and it gives your clients something to look forward to consistently.
- Promote your blog: When you publish a new post, announce it through your other social media channels, such as your Facebook page and Twitter feed. Mention your latest blog content prominently in email newsletters and provide direct links. Include a solid and compelling call to action to encourage clients to read your blog or contact you.
Need help with content marketing and blogging for your company? Contact Colosi Marketing today for professional marketing tips and information to help you get your blog up and running and quickly reach new customers.
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