Coming up with new content to post is the number one challenge for content marketers today. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is important, but so is freshening up valuable, existing, evergreen content.

The Internet is flooded with new content daily, and you don’t want to be just another fish in the online sea. You need to make an impact and create a wave of interest in your professional services brand by implementing a content strategy. Your strategy must include content that reflects and represents your firm’s mission and image. Content must also be authentic and worthwhile.

Creating new content to post is today's top challenge for content marketers. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is essential, but so is freshening up valuable, existing, evergreen content.

Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services, or gaining more significant market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back further, but it’s much less effective than modern-day solutions.

The average open rate for marketing emails is an abysmal 21 percent. That means four out of five clients ignore your attempts to contact them. Why is this happening? And more importantly, how can you boost your email marketing messages? Insert the following three qualities into your marketing emails and increase open rates.

What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan.

To grow your business without becoming mired in a time sink, a clear strategy must guide your content marketing effort. It’s easy to get caught up in the daily rush to create new content and maintain a presence on all social media. Instead, be purposeful. Think focused rather than frantic. Ensure each content is effective, leading to your conversion goals rather than going for quantity and achieving little. Feed your prospects the right, high-quality content at critical points in the sales cycle, and you can lead them through to the services agreement. Create content answering objections that each client persona typically has at specific decision points in the sales-nurturing process. Your content should:

If you are developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects. 

As a professional services marketer, you tirelessly seek new ways to engage your audiences. It can get discouraging to perform traditional marketing methods, and I'd like to know if you are making a connection. You attend professional seminars and lectures that cover important points to consider. However, you can't find the right ingredient to bridge the gap from concept to an emotional connection with your audience.