Modern marketers must keep a wide range of effective techniques in their marketing toolbox. Changes in technology, popular culture and the online environment will demand adaptations for firms who must stay current. Here are three marketing trends that are going to make an impact on your business in 2014 and beyond.
Multi-touch marketing: Each time a current or potential client sees or hears your message is a "touch." Whether those touches are through online or direct advertising, email, tweets, Facebook posts or personal contact, it takes more than one touch to effectively reach clients with your marketing message. Spread your marketing among the online environment, your office locations, or traditional venues such as email, direct mail or phone marketing. Multiple messages, delivered in several different ways, are the key to breaking through information overload and reaching your target clients with the information you want them to know.
Increased use of the online environment: Many clients are accustomed to having instant, constant access to the online environment for work, play and research. There will be a perpetual need to make available information about you, your company or your services to these always-connected clients. Make your presence known to persons who use smartphones, tablets and standard desktop computers. With the possibility of being seen online at any time of day or night, you need a professional website, Facebook page and other online presence with detailed, useful information about you.
Designing and implementing marketing that sticks with your client: The marketing messages you use must stay with your client and give them a reason to think of you and your company when they need the type of service you provide. Use a client relationship management system to track and organize your marketing. Use email marketing via useful, informative mailings a centerpiece of your efforts. Add frequent but not annoyingly frequent marketing through Twitter tweets, text messages, and other media to keep your name in front of your customers.
For more information on marketing trends that will affect your business in 2014 and beyond, contact Colosi Marketing today.