Traditional marketing and business development methods for professional services need to be fixed. You no longer need large marketing and business development budgets to make a difference.
Today, marketing is about CREATIVITY.
Inbound marketing is changing the way we procure work. This method will turn business development upside down by bringing prospective clients to your doorstep. Check out our Wicked Inbound Marketing Funnel for Professional Services Infographic to learn how your content marketing efforts will turn website visitors into viable warm leads:
-
CONTEXT: Attract visitors with keyword strategies to generate targeted audience traffic.
-
CONVERSATION: Now that your desired audience has arrived at your website, it is time for them to get a taste of what you're are about. Captivate audiences with search engine-optimized videos, blog posts, or stories that make a human connection and persuade visitors to want to learn more with a white paper, case study, or “how to” checklist.
-
CONNECTION: If a visitor wants your content, they will make a connection. They are hooked if they want to learn more and respond to your call to action.
-
COMMUNITY: Once your visitors are hooked, they become viable prospective clients genuinely interested in learning more about you. They are part of your community, and keeping their interest with valuable content that gets them closer to becoming repeat clients is up to you.
It is time to Shift the Professional Services Paradigm with a Wicked Inbound Marketing Team. Who wants to do those traditional marketing methods anymore…like qualification statements, information packages, trifold brochures, etc.?
It is time to hire wicked “talent “ with the following qualities:
-
Marketing professionals who can speak the digital language.
-
Marketing professionals who can make sense of data.
-
Marketing professionals who understand the concept of “reach” as it pertains to social media communication channels.
-
Professionals who masterfully craft compelling content.
Once you incorporate the inbound marketing funnel into your business practices, you are poised to squash your competition completely.
Inbound marketing requires measuring the effectiveness of all marketing activities. For CONTEXT and CONVERSATION activities, metrics include the number of visitors and web traffic rank, the number of Twitter followers, the number of pages on your site, the umber of domains linking to your site, blog post statics, etc. CONNECTION metrics entail turning visitors into prospective clients, conversion percentages, etc. All f these elements will grow your COMMUNITY.
Develop a Content Marketing Strategy with a Wicked Inbound Marketing Funnel.
If you want to brainstorm your content marketing process with business development and marketing “talent,” feel free to use our “Wicked Inbound Marketing Funnel” as a guide.
