Over time, some elements of an inbound marketing program must be reviewed and revised to keep the system healthy. Look closely, and take a close look at the following areas to keep your inbound marketing strategy fresh and on track.

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Topics: Marketing Strategy, inbound marketing, inbound marketing campaign

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Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm.  Sometimes it is hard to express our feelings in words.  While a marketer's value seems almost limitless, this post provides just 10 of the many reasons you should show your marketers love.

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Topics: Marketing Strategy, branding, marketing automation

Tis the season for planning the future of your business. Along with many other marketing professionals, you are evaluating what worked this year, identifying opportunities for next year, and drafting a new action plan.  Understanding where you stand in the current marketplace is essential to bolster additional ideas. A SWOT analysis is a handy tool that any business can add to its self-assessment and forecasting toolbox.

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Topics: Marketing Strategy, inbound marketing, marketing plan

As a business, you can’t be all things to all people. With market segmentation, you can divide and conquer (so to speak) to own your specific share of the market. To do this, you divide the market into subsets of people with particular characteristics, interests, and needs in common. You can complete your segmentation by selecting your target market segment from these groups of people. If you’re considering an acting business, segmentation can help determine your target market size and whether your services will be desirable.

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Topics: Marketing Strategy, market segmentation, business development

Defining marketing objectives and goals will help you organize and prioritize activities. Without setting objectives and plans that are clear and meaningful, you’ll only do well accidentally. Dreams and goals provide direction and structure for success, around which you optimize your marketing and business development activities. Being purposeful and heading towards defined plans will keep your company moving forward.

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Topics: Marketing Strategy, marketing plan, analytics and metrics

Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche. 

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Topics: Marketing Strategy, target audience, online activity

If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin because you can follow these handy tips and quickly build up steam on Twitter:

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Topics: social media marketing, Marketing Strategy, Twitter

If your business grows slower than you would like, your firm may need a marketing makeover. See if you recognize any of the signs that indicate that it's time to rethink your marketing strategy and get back on the path to success:

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Topics: Marketing Strategy, Colosi Marketing, branding, target audience

Most professional services firms have an email list--and they don’t do much with it. Often these firms send out general interest newsletters or keep in sporadic touch with industry touch points and companies on the list. Much more gold to be mined in those email cases that your firm has been accumulating. Email marketing is a powerful tool to gather information and help deepen relationships. 

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Topics: Marketing Strategy, email marketing, market segmentation

Images can bring businesses and professionals closer to their social media fans, followers, clients, and prospects. Photographs, especially photos, have always had an arresting quality: now they’re more accessible than ever to create and highly sharable. Images, infographics, and video serve as excellent shorthand to say a lot quicker and as perfect shortcuts to bringing people closer faster. 

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Topics: social media marketing, Marketing Strategy, relationship marketing, instagram