3 Important Goals of Inbound Marketing

Posted by Joelle Colosi on Wed, Nov 06, 2013 @ 07:59 AM

The online world is getting more crowded everyday, so it can be quite a challenge to set your company above the rest. By keeping strong goals in mind, however, strategic inbound marketing for professional services firms can bring your core audience to you.inbound marketing

  1. Become a trusted resource. When clients and prospects need information in your sector, be there for them.
    • Create content that provides a unique, expert perspective to give them insight into the field, keep them up on trends and provide valuable professional advice. Set yourself/your firm apart by being a wellspring of good information. 
    • Solve problems for your reader. How can they justify purchase decisions to themselves or their company management? How will your service improve their lives, exactly? When they need to “buy” they’ll naturally turn to your firm.
  2. Publish content where your clients are. Make it easy for them to stumble across your content in the course of their day. Be visible, through your content, wherever they “hang out” online, in the important publications they read, then lead them to your website.
    • Check the demographics of each social media channel and concentrate on those that match your ideal client. 
    • Locate discussion groups and forums on LinkedIn and on industry-related websites—and participate. Answer questions, join discussions and share your unique POV.  
    • Become a guest expert by guest posting on a related-business website. Invite noted experts, with whom you’ve developed a relationship, to guest blog on your site.
  3. Convert and extend your relationship with site visitors. When prospects arrive at your website through your other efforts, pull them in. Catch them on a purpose-built landing page that speaks to them directly.
    • Offer a premium in trade for their contact details: a white paper, eBook, subscription/email signup. Now you’ve got an ongoing relationship, the key to inbound marketing for professional services firms .
    • Check to ensure you link back all your offsite content from social media posts and elsewhere on the Web.
    • Maximize your search engine optimization to increase traffic. Study your site and ensure you’re using the latest important keywords. 

For more information, contact Colosi Marketing.

Photo via FreeDigitalPhotos.net

Topics: inbound marketing, Colosi Marketing, blogging

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