--- title: "\"Fresh Ideas\" for Marketing Professional Services | Search Engine Optimization" description: Search Engine Optimization | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [How Can Keywords Help Your SEO?](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 02, 2015 @ 02:30 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-2414704301.jpg) ](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) Search engine optimization (SEO) remains an effective technique for online marketers who want to ensure their websites appear higher in search engine results. Once you know the keywords that are most effective for your purposes, you can incorporate them into your site pages and blog posts to dramatically improve your search results using these methods of how keywords can help SEO. [Read More](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/how-can-keywords-help-your-seo#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [keywords](https://blog.colosimarketing.com/blog/topic/keywords), [content marketing strategy](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy), [SEO](https://blog.colosimarketing.com/blog/topic/seo) ## [Regarding Your Obsession With Keywords and SEO…](https://blog.colosimarketing.com/blog/regarding-your-obsession-with-keywords-and-seo) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Mar 12, 2015 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2613217875-png/Canva_SM_Images/Keywords_SEO.png) ](https://blog.colosimarketing.com/blog/regarding-your-obsession-with-keywords-and-seo) Producing and publishing content on blogs, websites, and social media pages helps you to make current and potential clients aware of what you do and offer while establishing your expertise in your industry. The most effective online marketing requires keywords and SEO to ensure that major search engines can find and promote your content. This post discusses the roles of keywords and SEO while offering a cautionary message to those who obsess over the effort. [Read More](https://blog.colosimarketing.com/blog/regarding-your-obsession-with-keywords-and-seo) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/regarding-your-obsession-with-keywords-and-seo#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [keywords](https://blog.colosimarketing.com/blog/topic/keywords), [SEO](https://blog.colosimarketing.com/blog/topic/seo) ## [Search Engine Optimization Best Practices for Professional Services](https://blog.colosimarketing.com/blog/bid/195589/search-engine-optimization-best-practices-for-professional-services) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 13, 2014 @ 07:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-2069258250-jpg/Canva_SM_Images/SEO_BestPractices.jpg) ](https://blog.colosimarketing.com/blog/bid/195589/search-engine-optimization-best-practices-for-professional-services) When running a busy professional services business and trying your best to handle social media marketing, it’s easy to get distracted from critical basics like search engine optimization. Professional services SEO determines your firm's natural search result rankings. Be sure to follow SEO best practices to be found by relevant clients online and hold their attention. If you neglect this, all other marketing efforts are in vain.  [Read More](https://blog.colosimarketing.com/blog/bid/195589/search-engine-optimization-best-practices-for-professional-services) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/195589/search-engine-optimization-best-practices-for-professional-services#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [Search Engine Marketing](https://blog.colosimarketing.com/blog/topic/search-engine-marketing), [keywords](https://blog.colosimarketing.com/blog/topic/keywords) ## [Your Content Marketing Strategy for 2014: Begin with 5 Questions](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Dec 20, 2013 @ 07:09 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-421961480-jpg/images/istock_000017660526small-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) If you are developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects.  [Read More](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/191317/your-content-marketing-strategy-for-2014-begin-with-5-questions#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [target client profile](https://blog.colosimarketing.com/blog/topic/target-client-profile), [content marketing strategy](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy) ## [7 Tenets of Brand Marketing for Professional Services Firms](https://blog.colosimarketing.com/blog/bid/189927/7-tenets-of-brand-marketing-for-professional-services-firms) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 21, 2013 @ 08:30 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-384074569-jpg/images/istock_000025837057small-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/189927/7-tenets-of-brand-marketing-for-professional-services-firms) Establishing your firm’s value and good name is, as ever, the key to brand marketing. This can be challenging in a wired world, where much of your activity is transparent, leaving it open to comment and criticism. As your brand generates interaction and feedback, make the most of the positives and learn from criticism to move your business forward. Professional services brand marketing is simple--when you adopt these seven basic tenets: [Read More](https://blog.colosimarketing.com/blog/bid/189927/7-tenets-of-brand-marketing-for-professional-services-firms) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/189927/7-tenets-of-brand-marketing-for-professional-services-firms#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [branding](https://blog.colosimarketing.com/blog/topic/branding), [brand marketing](https://blog.colosimarketing.com/blog/topic/brand-marketing) ## [10 Key Ingredients to Turn Inbound Marketing into Lead Generation](https://blog.colosimarketing.com/blog/bid/189924/10-key-ingredients-to-turn-inbound-marketing-into-lead-generation) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Nov 14, 2013 @ 08:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-373776250-jpg/images/id-100176593.jpg) ](https://blog.colosimarketing.com/blog/bid/189924/10-key-ingredients-to-turn-inbound-marketing-into-lead-generation) Lead generation for professional services firms is best accomplished through the synergy of various well-thought-out, ongoing marketing efforts. The goal is to get in front of your target audiences (clients and prospects) wherever they are and keep in touch. This way, you catch the prospect when they need your services—when they’re ready to decide to "seal the deal." At this point, quality clients and pre-qualified leads will jump right into your inbound marketing funnel. [Read More](https://blog.colosimarketing.com/blog/bid/189924/10-key-ingredients-to-turn-inbound-marketing-into-lead-generation) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/189924/10-key-ingredients-to-turn-inbound-marketing-into-lead-generation#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [Search Engine Marketing](https://blog.colosimarketing.com/blog/topic/search-engine-marketing), [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [blogging](https://blog.colosimarketing.com/blog/topic/blogging), [public relations](https://blog.colosimarketing.com/blog/topic/public-relations) ## [Framework for Professional Services SEO: A Keyword Placement Guide](https://blog.colosimarketing.com/blog/bid/153088/framework-for-professional-services-seo-a-keyword-placement-guide) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Fri, Aug 10, 2012 @ 12:33 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16952717-jpg/images/aec_seoframeworkkeywordplacement-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/153088/framework-for-professional-services-seo-a-keyword-placement-guide) You decided to Make Every Keyword a Winner to embark on an inbound marketing strategy for your professional services firm. Now that you have a log of the ideal keywords, where do these phrases go? [Read More](https://blog.colosimarketing.com/blog/bid/153088/framework-for-professional-services-seo-a-keyword-placement-guide) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/153088/framework-for-professional-services-seo-a-keyword-placement-guide#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [Search Engine Marketing](https://blog.colosimarketing.com/blog/topic/search-engine-marketing), [keywords](https://blog.colosimarketing.com/blog/topic/keywords) ## [Make Every Keyword A Winner! An Inbound Marketing Strategy For Professional Services Firms](https://blog.colosimarketing.com/blog/bid/149467/Make-Every-Keyword-A-Winner-An-Inbound-Marketing-Strategy-For-Professional-Services-Firms) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Aug 09, 2012 @ 09:21 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16980906-jpg/images/googlekeywordsuggestions.jpg) ](https://blog.colosimarketing.com/blog/bid/149467/Make-Every-Keyword-A-Winner-An-Inbound-Marketing-Strategy-For-Professional-Services-Firms) People looking for service providers begin their quest by using a search engine. According the Pew Research Center’s Internet and Life Project (September 2010), **“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and reviews…they start their fact-finding and decision-making on the Internet.”** [Read More](https://blog.colosimarketing.com/blog/bid/149467/Make-Every-Keyword-A-Winner-An-Inbound-Marketing-Strategy-For-Professional-Services-Firms) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/149467/Make-Every-Keyword-A-Winner-An-Inbound-Marketing-Strategy-For-Professional-Services-Firms#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [keywords](https://blog.colosimarketing.com/blog/topic/keywords), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing) ## [Wicked Inbound Marketing Funnel For Professional Services](https://blog.colosimarketing.com/blog/bid/149606/wicked-inbound-marketing-funnel-for-professional-services) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Tue, Aug 07, 2012 @ 07:32 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16981456-jpg/images/greatcontent-p1.jpg) ](https://blog.colosimarketing.com/blog/bid/149606/wicked-inbound-marketing-funnel-for-professional-services) Traditional marketing and business development methods for professional services need to be fixed. You no longer need large marketing and business development budgets to make a difference. [Read More](https://blog.colosimarketing.com/blog/bid/149606/wicked-inbound-marketing-funnel-for-professional-services) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/149606/wicked-inbound-marketing-funnel-for-professional-services#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing) ## [Get Found! Rank with SEO for Professional Services](https://blog.colosimarketing.com/blog/bid/137766/get-found-rank-with-seo-for-professional-services) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Tue, May 08, 2012 @ 06:28 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16987817-jpg/images/istock_000002685917small.jpg) ](https://blog.colosimarketing.com/blog/bid/137766/get-found-rank-with-seo-for-professional-services) As a marketing professional specializing in technology, I am frequently asked, “What is SEO?” Several A/E/C professionals know that SEO is important in their website and professional services content marketing strategy but don’t understand how it relates to their Return On Marketing Investment (ROMI). This article aims to define Search Engine Optimization (SEO) and discuss how SEO can meet A/E/C business goals. [Read More](https://blog.colosimarketing.com/blog/bid/137766/get-found-rank-with-seo-for-professional-services) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/137766/get-found-rank-with-seo-for-professional-services#comments-listing) Topics: [Search Engine Optimization](https://blog.colosimarketing.com/blog/topic/search-engine-optimization), [Search Engine Marketing](https://blog.colosimarketing.com/blog/topic/search-engine-marketing), [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy) [All Posts](https://blog.colosimarketing.com/blog/all) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - [automated marketing (1)](https://blog.colosimarketing.com/blog/topic/automated-marketing) - [blog strategy (1)](https://blog.colosimarketing.com/blog/topic/blog-strategy) - 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