- Stale content: Your social media followers connected with you to get useful information, read industry news, and gain insight into their problems. If the content on your social media pages is stale and not up to date, they may conclude there's no value in following you.
- Incomplete profiles: An incomplete profile on your social media account not only makes you look lazy and unprofessional, but it also deprives readers of useful information about your company. Use your profiles to the fullest to communicate your company's personality and dedication.
- Controversial content: Filling social media pages with controversial content, inappropriate images or inflammatory comments will likely drive readers and followers away. Stay neutral and professional, keeping your focus on your business and clients. Avoid politics, religion, sex, personal topics or other subjects best left to non-business accounts or interactions.
- Excessive contact: Let your readers and social media followers hear from you regularly, but don't overdo it. Too many messages, emails, updates and other contacts will start to feel like spam to your readers. A reputation as a spammer will harm you and damage your credibility.
- Insincerity: Immediately adding any contact or potential lead to your friends list will get you lots of online friends fast, but it can seem insincere and even desperate. Welcome readers and visitors, but restrict your friends list to industry contacts, thought leaders, prominent clients and others who can form part of a mutually beneficial network.
- Inconsistency: If you don't maintain a consistent personality and brand identity across all your social media accounts, your leads and customers will be confused about who you are, what you offer, and what you stand for. Consider social media a part of your larger marketing campaign and keep it in line with your overall brand identity.
- Inflexibility: Different social media platforms require different approaches. Trying to apply the same processes to each venue will ultimately create frustration for you and your readers. Understand the techniques that work best on each social media site and apply them appropriately.
Contact Colosi Marketing today for more information on how to avoid social media mistakes and how to develop a social media campaign that will attract new leads and convert them to customers.
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