Turn Business Development Upside Down With Inbound Marketing

Posted by Joelle Colosi on Sun, May 13, 2012 @ 07:24 PM


Pursuing viable project leads can be like trying to find a needle in a haystack. The economic recession continues to greatly impact the A/E/C industry.  Tracking and targeting viable leads is very difficult.  Efforts go through a series of starts and stops. Rather than spending long hours attempting to stay in front of pursuits that may go on hold, think about transforming your website into a lead nurturing tool that enables you to stay in front of your leads while improving your time and money investment on pursuits.


Inbound professional services marketing looks to win the attention of project stakeholders, make your services easily found, and draw new leads to your website by offering content clients value.  Blogs, video, eBooks, whitepapers, SEO and social media are channels for content marketing and considered part of the inbound professional services marketing method. 

It is time to turn your business development upside down.  Launch a lead nurturing campaign that delivers relevant, valuable, website-based content to directly assist project lead stakeholders.  A campaign that addresses their specific needs with great content will earn their attention and guide them through your qualifications.  Converting your website to content management system Hubspot, will allow you to create, review, test, and launch your campaign in minutes.  

It is time for a game-changer!  Download Dynamic Website Content for Architects, Engineers and Contractors to begin to conceptualize how your existing website can be transformed into a lead nurturing tool. To learn more about content marketing, check out the article Open New Doors with Target Lead Generation.

Website Content Map

Topics: lead generation, content marketing, inbound marketing

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