It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaigns doesn't get in the way of success:Read More
The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.Read More
With the slew of emails you know your clients receive daily, it can be daunting to create something eye-catching and effective. Concentrate on the basics for the best results with your email marketing messages. You need to get attention in a crowded inbox, make a connection in your message and direct the recipient’s next move with your CTA:
Trying to be everything to everyone is an exercise in futility. If this is your firm’s goal, you may end up spreading your firm and your firm’s brand too thin. This approach can result in not being known for anything in particular. If you are a marketer for a professional services firm, demonstrating your technical expertise to attract clients requires a niche.
If your business grows slower than you would like, your firm may need a marketing makeover. See if you recognize any of the signs that indicate that it's time to rethink your marketing strategy and get back on the path to success: