LinkedIn Tips For Professional Services Firms: A Profile Makeover

Posted by Joelle Colosi on Thu, May 24, 2012 @ 09:41 AM

Is your LinkedIn profile stuck in a rut? 

Do you feel your profile looks more drab than fab? 

It does not take much to give your LinkedIn profile a new lease on life...this is a social networking site for professionals just like you. With a few LinkedIn tips for professional services firms, you can pull off a little profile makeover magic.

The makeover tips outlined in this article transformed Santiago Carral’s profile.  Mr. Carral has a great resume and, after looking over his profile, we worked together to transform his profile into a functional, searchable resume that offered greater visibility to audiences looking for his professional skills. Today, Carral’s profile is gaining traction.

“The LinkedIn makeover continues to make a great impact on KMD’s exposure and in my own ‘personal branding.’  My visibility skyrocketed after I applied these enhancements.  Today, I actively keep in touch with professionals and I can say my business network is ‘live.’  I have the flexibility to adapt and edit my profile as my experience and my connections grow.  Overall, the profile enhancements are a part of our social media campaign at KMD.  We reach out to our relationships through this medium and the result is more project discussions and meetings.” 

Santiago Carral, Director at KMD Architects http://www.linkedin/in/santiagocarral

What are you waiting for?  Let’s get started!

Edit LinkedIn Profile

Santiago Carral LinkedIn Profile, Top Section

1. Provide your full name and picture. Research shows that profiles that do not have an image are rarely viewed because they are perceived as not being active. (To directions for editing, refer to image under number 2.)

2. Personalize your headline and add your voice. Customize your professional headline to reflect your current position or offer a sentiment you’d like to share with prospective clients or employers.

LinkedIn Profile, Headline

3. Connect your Twitter Account. Under the first section of your profile, you will see a Twitter link.  Select “edit” in the first section to manage your Twitter settings.  Share your twitter handle and tweets.  A client or employer will want to see your conversation – it offers more personal insight.

LinkedIn, Twitter Setting Management

4. Customize your Website URLs: The drop down menu for adding a website lists options such as personal website, company website, blog etc.  Choose “Other” regardless of type of site. Selecting “other” will allow you to offer a more specific description, such as “Architecture Blog."

LinkedIn, Website URL Customization

5. Customize your LinkedIn URL: Create a LinkedIn URL.  Under “edit profile” page, you’ll see a line that says “public profile” with an “edit” link next to it.  Select the edit link and scroll down to find a prompt for creating your own LinkedIn URL.  Avoid using a company name in your URL.

LinkedIn URL Customization

6. Your summary is your elevator pitch – go for it!  This is a short summary about you – it reflects your unique statement that compels audiences to reach out and contact you.  (Please refer to image under number 7.)

7. Spotlight your unique specialties. Add the specialties for desired audiences to find you.  These specialties are “searchable” and allow you to get “Found” in LinkedIn.

LinkedIn, Elevator Pitch

8. Promote your Company and Present Your Project Portfolio:  Highlight your recent positions and showcase your work.  Click “add a position” and you will be led to a page to fill in your information.

LinkedIn Company + Project Porfolio

9. Ask for Recommendations.  You’ll notice a hyperlink under each position that says, “Ask for recommendations.” A recommendation can help to distinguish a traditional position by illustrating how well you performed through a colleague’s narrative.

LinkedIn, Recommendations

10. Grow your Professional Network! Once you have your profile complete, it is time to start growing your network! Just go to the upper right hand side of the menu bar and click on the link that says People in it. Drag down to Groups. Then type in a subject you’re interested in (e.g., architecture, construction, engineering, networking, etc.) You’ll notice that your search will offer suggestions not only for “Groups” but also in several other categories such as Connections, Companies, Features and Skills.

11. Highlight language proficiency, special skills and education! All of these elements offer an opportunity for desired audiences to find you. These specialties are “searchable” and allow you to get “Found” in LinkedIn.

LinkedIn, Special Skills and Education

12. Offer additional channels for conversation and connection.

LinkedIn, Additional Information

13.  Communicate how you’d like to be contacted.

LinkedIn, Contact

LinkedIn adds new tools and functionality all the time.  Keep up-to-speed on the latest LinkedIn developments through personal research or read Fresh Ideas for Professional Services MarketingAnother great resource is It has tutorials that will energize your LinkedIn use.

Keep us posted on your profile!

Topics: social media marketing, lead generation, LinkedIn

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