Let's assume you gave your LinkedIn profile a makeover, and you've begun to strike up conversations, answer a few questions, and make connections. Now it is time to incorporate LinkedIn into your engagement plan. The objectives are simple – LinkedIn is a channel for connecting with clients and generating leads with new prospective clients.
It is time to think about your professional services' social marketing strategy. The following are steps to incorporate LinkedIn into your game plan.
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Designate a day to connect with five current and former business associates. When you engage with people, you and your business will be fresh in their minds. Your contacts will be sure to remember you when someone needsvice.
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Become an active member of many professional groups. Do not limit yourself to 3 or 4 groups – increase your visibility and reach by becoming a member of a range of sector-based groups that will be interested in your expertise.
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You can just strike up a conversation in each professional group every day for a week. After a week, you will make a few new connections. When appropriate, include a relevant link to your website so that people can download relevant resources or sign up for regular company communications.
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Go to "answers" and regularly respond to two questions a week. Don't provide a bunch of answers all at once. Select two questions where you can offer great advice and demonstrate your expertise – incorporate "answers" into your regular activities, and you will generate leads.
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The key is consistency. Could you go through the above steps each week? You will build a community if you are a contributor who connects regularly. Once you build a community, you will have steady interest and inbound leads.
You can use your engagement on LinkedIn. f you repeat these steps, you will see results.
