Why Tracking Social Media Marketing Matters to Your Overall Campaign

Posted by Joelle Colosi on Thu, Aug 07, 2014 @ 02:00 PM

If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers a wealth of information to inform your business strategy. Make sure to check these individual analytics and also track the effects that social media is having on your website, with Google Analytics. If you’re just not a numbers person—and would rather go to the dentist than look at tracking information, use the following as incentive. Tracking social media activity will help you to learn:

social media marketing

Key communication details: Uncover the best time of day (or day of the week) to post a Facebook update or send a Tweet. Find out how often you must post to connect with your audience. This information will help you increase the effectiveness of all your future social media campaigns.

Which networks really work: When you check your engagement metrics, you’re able to see what is working for you--and what isn’t. Learn which social media networks typically generate the most interest and activity on your behalf. When time is short, you can concentrate there. Other social networks and tactics might yield a poor return for your time spent. Perhaps your audience is really not there. On the other hand, you may just need to refine your tactics to make it work. You’ll never know if you don’t track.

What type of content activates your fans and followers: Learn which content sparks the most shares or re-tweets, new email list subscriptions and new business? Tracking tells you what your audience likes. Does your audience respond well to sweepstakes, polls or quizzes?

How to move forward: Goal-setting is important to keep your business growing. Without specific goals your business may just be treading water. Social media tracking will help you set future goals, celebrate milestones and monitor your progress.

To learn more about tracking social media, contact Colosi Marketing.

Image via Shutterstock.com

Topics: social media marketing, analytics and metrics, marketing campaign

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