As You Work Out Your Brand Identity, Know Your 3 Major Competitors

Posted by Joelle Colosi on Fri, Oct 10, 2014 @ 02:00 PM

The only thing constant about today’s business market is that it’s always changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.

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Topics: competitive analysis, branding, brand identity

Boost Your Firm’s Brand With Content Consistency

Posted by Joelle Colosi on Thu, May 01, 2014 @ 02:00 PM

What’s your most powerful marketing tool? It’s not social media. It’s not your website. It’s not even email marketing – at least, it’s none of these things individually. Actually, your most powerful marketing tool is brand consistency across everything you do and everywhere your clients see you. That means the vibe you give off on your social media channels should reflect what clients see when they visit your website or read marketing emails.

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Topics: brand marketing, brand identity

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