Rule No. 1 of lead nurturing: Don’t squander your leads. You’ve worked hard and followed tips on this blog to bring them in through SEO, social media, blogging, etc. These efforts are not solely about creating content – and if it’s the thing you’re focusing on, you are not using these methods to their fullest potential.
Lead Nurturing the Right Way for Your Professional Services Firm
Posted by Joelle Colosi on Thu, Jan 09, 2014 @ 08:15 AM
Topics: landing page, Client Relationship Management, lead nurturing
Pump up the Volume with Landing Pages for Marketing Professional Services
Posted by Joelle Colosi on Fri, Oct 05, 2012 @ 07:49 AM
Are you interested in getting an instant return on your website investment? If the answer is "yes!", you should consider adding landing pages and content that delivers value to your website. These website elements will help you “pump up the volume” of prospective clients.
Topics: content marketing, call to action (CTA), landing page