Deep Six Boilerplate with Content Marketing for Professional Services

Posted by Joelle Colosi on Thu, Feb 28, 2013 @ 01:22 PM

How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable.  Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ).  However, boilerplate is not fresh or exciting, and, if it is not regularly enhanced, the text becomes stale and dull. If you have a particular fondness for your firm’s boilerplate, please do not read any further. However, if you have musty and out-of-date boilerplate, it is time to consider a fresh approach! 

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Topics: blogging, ebooks, boilerplate, presentations

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