Your firm uses social media marketing and is mobile-friendly, right? If not, you may need some excellent facts and statistical reasons to rev up your presence on these popular and growing spheres. We scoured through some of the latest social media articles to keep you in-the-know on some of some the latest statistics that will help guide your marketing efforts.  Whether you plan to use this information for your firm’s marketing campaigns, convince leadership to ramp up social media marketing efforts, or justify current activities, you will love these marketing stats. Allow these golden nuggets to fuel your next social media strategy brainstorming session.

When it comes to social media channels, Pinterest tops the chart for using visual content as an inbound marketing tool. Visual content in the form of an image or video can communicate a qualitative or quantitative viewpoint.  They can show a vision or assist audiences with visualizing how to execute a plan.  A series of images or a video can also show change.  Combining this social media channel with a solid inbound marketing strategy, will help your audiences see how your firm can use pictures to illustrate ideas and provide solutions.