Skip to content

Secrets to Retaining Clients for Your Professional Services Firm

Posted by Joelle Colosi on Thu, May 21, 2015 @ 03:00 PM

The lifetime value of a client for a professional services firm can be considerable. It's also an essential business truth that keeping an existing client is less costly than finding a new one. To achieve the most significant long-term value from your clients, it's never an effective client retention essay to build up sufficient customer loyalty to ensure the client will stay with you for as long as possible.

Read More

Topics: client retention, professional services, feedback

Good Engagement Marketing Equals Client Experience and Retention

Posted by Joelle Colosi on Thu, Jun 05, 2014 @ 02:00 PM

Do not fall into the trap of the rather pervasive belief that a firm’s logo constitutes its brand. While the logo and overall aesthetic image are parts of the brand, it’s the client experience and associations people draw from that experience that mold and shape a brand the most. These touch points are the foundation for good engagement marketing.

Read More

Topics: email marketing, engagement marketing, client retention

    SUBSCRIBE to Fresh Ideas

    RECENT headlines