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Use Negative Reviews for Positive Relationship Marketing Results

Posted by Joelle Colosi on Thu, Aug 14, 2014 @ 02:00 PM

Bad reviews are inevitable, and it’s no use dreading them. Negative thoughts can lead to positive experiences for you and your professional services firm. Much like in your personal life, no one will agree with everything you say, but you can’t let it keep you silent, interfere with your marketing or send you over the edge. What do you do if one of your visitors has a negative experience and posts a comment for the entire world to see?  You start by personalizing a well-thought response; boilerplate responses will not work here. It does not take too long to demonstrate goodwill and respond professionally.

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Topics: relationship marketing, engagement marketing, comments and reviews

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