--- title: "\"Fresh Ideas\" for Marketing Professional Services | business development" description: business development | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [How to Use Inbound Marketing for Lead Generation](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jun 04, 2015 @ 03:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/hub/128506/file-1918567222.jpg) ](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) In a high-tech world where it's easier than ever to screen calls, traditional methods of lead generation, such as cold calling, have lost much of their effectiveness. Instead, the effective marketer must look to more productive techniques, such as inbound marketing, to increase lead generation. This marketing method aims to capture the attention of desired audiences through rich digital content that can be easily found. It encourages further engagement with a firm’s website and media channels. This post discusses how you can use inbound marketing to your best advantage to improve lead generation, generate more qualified leads and boost sales. [Read More](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation) 1 Comment [Click here to read/write comments](https://blog.colosimarketing.com/blog/how-to-use-inbound-marketing-for-lead-generation#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development) ## [How Marketing Segmentation Benefits Professional Services Firms](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms) Posted by [Lisa Higgs](https://blog.colosimarketing.com/blog/author/lisa-higgs) on Thu, Sep 18, 2014 @ 05:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-1808019610-jpg/images/marketsegmentation_banner-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms) As a business, you can’t be all things to all people. With market segmentation, you can divide and conquer (so to speak) to own your specific share of the market. To do this, you divide the market into subsets of people with particular characteristics, interests, and needs in common. You can complete your segmentation by selecting your target market segment from these groups of people. If you’re considering an acting business, segmentation can help determine your target market size and whether your services will be desirable. [Read More](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/197846/how-marketing-segmentation-benefits-professional-services-firms#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [market segmentation](https://blog.colosimarketing.com/blog/topic/market-segmentation), [business development](https://blog.colosimarketing.com/blog/topic/business-development) ## [5 Inbound Marketing Methods To Keep Audiences Interested](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Aug 01, 2013 @ 08:38 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-241770893-jpg/images/3127360-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) In prior posts, you've learned how inbound marketing practices can be highly effective when it comes to catching the eye of a desired visitor. It is essential to apply these methods to keep visitors, leads, or existing clients interested in learning more.  You must delight readers with fresh, relevant content to keep their attention.  [Read More](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested) 6 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/184532/5-inbound-marketing-methods-to-keep-audiences-interested#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) ## [3 Inbound Marketing Methods to Convince Leads to Commit](https://blog.colosimarketing.com/blog/bid/183745/3-inbound-marketing-methods-to-convince-leads-to-commit) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jul 18, 2013 @ 01:18 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-230026658-jpg/images/istock_000014217415large-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/183745/3-inbound-marketing-methods-to-convince-leads-to-commit) Does your lead need a little nudge to close the deal?  Deciding to commit business resources is a considerable step for many business owners, but some owners have an easier time than others.  If you’re having difficulty closing leads developed through inbound marketing methods, the following describes a few easy steps that can be taken to encourage them in the right direction.  [Read More](https://blog.colosimarketing.com/blog/bid/183745/3-inbound-marketing-methods-to-convince-leads-to-commit) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/183745/3-inbound-marketing-methods-to-convince-leads-to-commit#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) ## [Lock in Attraction by Converting Website Visitors](https://blog.colosimarketing.com/blog/bid/181020/lock-in-attraction-by-converting-website-visitors) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Jun 06, 2013 @ 11:45 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-60555302-jpg/images/inbound_mktg_convert_diagram.jpg) ](https://blog.colosimarketing.com/blog/bid/181020/lock-in-attraction-by-converting-website-visitors) When nurturing relationships with website visitors, you must get beyond the initial attraction and impress audiences with content that keeps them interested.  The next step is to convert visitors into leads for business development by gathering their contact information.  Contact information is essential to continuing engagement.  The question is…“how will visitors voluntarily provide their contact information?"  The answer to this question is that you need to give them something in return in the form of content. Content can be in ebooks, whitepapers, or tip sheets – whatever information would interest the industries you serve and associated client profiles.  Once you master content, you will have as many leads as possible. [Read More](https://blog.colosimarketing.com/blog/bid/181020/lock-in-attraction-by-converting-website-visitors) 3 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/181020/lock-in-attraction-by-converting-website-visitors#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) ## [Methods of Attraction in the Game of Inbound Marketing](https://blog.colosimarketing.com/blog/bid/179998/methods-of-attraction-in-the-game-of-inbound-marketing) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 23, 2013 @ 01:46 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-48498895-jpeg/images/designall.dll.jpeg) ](https://blog.colosimarketing.com/blog/bid/179998/methods-of-attraction-in-the-game-of-inbound-marketing) While the rules of attraction for the human species are not clearly understood, the rules of attraction in the game of inbound marketing are clear-cut.  The scientific rules have already emerged.  Inbound marketing works on a conscious level to motivate strangers to take action for reasons that are tucked inside your firm’s content.  Think back to when your long-term client relationships began with a spark.  That spark is that initial message or action that caught their attention.  What is that spark? What caught your client’s eye?  It may not be just one thing; it may be a series of things that initially attracted your clients to your firm.  In an attempt to understand client attraction further, refer to the definition (source: dictionary.com) provided below: [Read More](https://blog.colosimarketing.com/blog/bid/179998/methods-of-attraction-in-the-game-of-inbound-marketing) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/179998/methods-of-attraction-in-the-game-of-inbound-marketing#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) ## [Inbound Marketing Workflow for Professional Services Firms](https://blog.colosimarketing.com/blog/bid/179501/inbound-marketing-workflow-for-professional-services-firms) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, May 16, 2013 @ 02:44 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-42063519-jpg/images/inbound_mktg_diagram-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/179501/inbound-marketing-workflow-for-professional-services-firms) **Inbound marketing aims to create content people love.  ** [Read More](https://blog.colosimarketing.com/blog/bid/179501/inbound-marketing-workflow-for-professional-services-firms) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/179501/inbound-marketing-workflow-for-professional-services-firms#comments-listing) Topics: [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) ## [Set the Stages for the Inbound Marketing Funnel](https://blog.colosimarketing.com/blog/bid/176262/set-the-stages-for-the-inbound-marketing-funnel) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 04, 2013 @ 07:20 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-26904362-jpg/images/inboundmktgfunnel-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/176262/set-the-stages-for-the-inbound-marketing-funnel) Traditional prospecting and go/no-go practices take time to analyze.  During the prospecting phase, knowing which messages are on target and which need to be included in the boat is difficult.  At the go/no-go phase, you cannot quantify a prospect's interest level. Inbound marketing methods make it possible to determine which messages resonate with your audience and also gauge the level of interest. This post aims to help you set the stages for your firm's inbound marketing funnel. [Read More](https://blog.colosimarketing.com/blog/bid/176262/set-the-stages-for-the-inbound-marketing-funnel) 0 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/176262/set-the-stages-for-the-inbound-marketing-funnel#comments-listing) Topics: [lead generation](https://blog.colosimarketing.com/blog/topic/lead-generation), [inbound marketing](https://blog.colosimarketing.com/blog/topic/inbound-marketing), [business development](https://blog.colosimarketing.com/blog/topic/business-development) ## [Benefits Of Professional Services Marketing Workflow Refinement](https://blog.colosimarketing.com/blog/bid/145000/benefits-of-professional-services-marketing-workflow-refinement) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Wed, Jun 20, 2012 @ 11:43 AM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-16957525-jpg/images/busdevlifecycle_diagram-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/145000/benefits-of-professional-services-marketing-workflow-refinement) Mapping a process will provide vital insight.  As a consultant who applies new and exciting technologies to energize marketing activities, I like to work with client teams to develop process maps.  The way a team works, and its unique processes, drive each new technology initiative.  Without this understanding or discovering the process, it will negatively impact the rollout.  [Read More](https://blog.colosimarketing.com/blog/bid/145000/benefits-of-professional-services-marketing-workflow-refinement) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/145000/benefits-of-professional-services-marketing-workflow-refinement#comments-listing) Topics: [Marketing Strategy](https://blog.colosimarketing.com/blog/topic/marketing-strategy), [business development](https://blog.colosimarketing.com/blog/topic/business-development), [workflow](https://blog.colosimarketing.com/blog/topic/workflow) [All Posts](https://blog.colosimarketing.com/blog/all) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - 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