Steps to Understanding Your Clients and Marketing to Their Needs

Posted by Joelle Colosi on Thu, Jul 23, 2015 @ 02:30 PM

Most likely you have demographic information available that tells you a lot about clients' ages, family status, income levels, geographic areas and other statistical information. This type of data is certainly useful, but it's also limited. Understanding your clients takes more than reading simple data off a computer screen or report sheet. You really need to get inside their head.

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Topics: marketing tips, buyer persona, client persona

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