In my recent post, Deep Six Boilerplate with Content Marketing for Professional Services, I discussed transforming the tired old boilerplate library into a high performance blog that rates your text by the popularity of your post. One of the suggestions was to incorporate presentation slide decks into your content marketing practices.
Topics: content marketing, blogging, presentations
How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable. Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ). However, boilerplate is not fresh or exciting, and, if it is not regularly enhanced, the text becomes stale and dull. If you have a particular fondness for your firm’s boilerplate, please do not read any further. However, if you have musty and out-of-date boilerplate, it is time to consider a fresh approach!
Topics: blogging, ebooks, boilerplate, presentations