In my recent post, Deep Six Boilerplate with Content Marketing for Professional Services, I discussed transforming the tired old boilerplate library into a high-performance blog that rates your text by the popularity of your post.  One of the suggestions was to incorporate presentation slide decks into your content marketing practices.

How do you feel about your firm’s boilerplate? Personally, my experience with boilerplate has always been miserable.  A Boilerplate tends to be a useful “start” for responding to a lengthy request for a proposal (RFP) or request for qualifications (RFQ).  However, the boilerplate is not fresh or exciting, and if it is not regularly enhanced, the text becomes stale and dull. If you like your firm’s boilerplate, please do not read further. However, if you have a musty and out-of-date boilerplate, it is time to consider a fresh approach!