With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients, and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter strategy is bland, it is time to spice it up with these 10 ingredients.
Read MoreTopics: social media marketing, branding, Twitter
Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm. Sometimes it is hard to express our feelings in words. While a marketer's value seems almost limitless, this post provides just 10 of the many reasons you should show your marketers love.
Read MoreTopics: Marketing Strategy, branding, marketing automation
The only constant thing about today’s business market is it's constantly changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.
Read MoreTopics: competitive analysis, branding, brand identity
With so many traditional and online channels for your business to reach out to clients, it’s more critical and challenging than ever to manage your brand. And we’re not just talking about your brand identity across all these channels. Brand consistency also includes the delivered message and client experience.
How do you achieve brand consistency without spending hours on dull daily tasks? The answer is automated marketing. Just what is this solution capable of?
Take a look.
Topics: branding, brand consistency, automated marketing, marketing materials
If your business grows slower than you would like, your firm may need a marketing makeover. See if you recognize any of the signs that indicate that it's time to rethink your marketing strategy and get back on the path to success:
Topics: Marketing Strategy, Colosi Marketing, branding, target audience
Establishing your firm’s value and good name is, as ever, the key to brand marketing. This can be challenging in a wired world, where much of your activity is transparent, leaving it open to comment and criticism. As your brand generates interaction and feedback, make the most of the positives and learn from criticism to move your business forward. Professional services brand marketing is simple--when you adopt these seven basic tenets:
Topics: Search Engine Optimization, branding, brand marketing
