Video is a powerful medium that's not just for cute kitten videos. Video marketing for professional services firms earns click-throughs, while the still photo makes a nice image for those who can’t take the time to watch. Clients often research professional services firms in depth before engaging in services, and your firm realizes many benefits, even if the audience never watches the video to completion. 

It’s Oscar season, and excitement is in the air. When you reflect on all the great films you've seen over the past year, you are suddenly struck with an idea to add a video to your firm’s marketing repertoire. If you haven’t taken the video plunge, it is time to get off the sidelines and into the game.

As a professional services marketer, you tirelessly seek new ways to engage your audiences. It can get discouraging to perform traditional marketing methods, and I'd like to know if you are making a connection. You attend professional seminars and lectures that cover important points to consider. However, you can't find the right ingredient to bridge the gap from concept to an emotional connection with your audience. 

Are you ready to be in film?

No matter how you answer this question, you cannot deny that the silver screen is a channel for storytelling and engaging audiences.  The film is a powerful medium for making a human connection.  What are you waiting for?  This post offers four reasons to incorporate video into your professional services content marketing strategy and quit being shy!