Video is a powerful medium that's not just for cute kitten videos. Video marketing for professional services firms earns click-throughs, while the still photo makes a nice image for those who can’t take time to watch. Clients often research professional services firms in depth before engaging services and your firm realizes many benefits, even if the audience never watches the video to completion. 

It’s Oscar season and excitement is in the air. When you reflect on all the great films you've seen over the past year, you are suddenly struck with an idea to add video into your firm’s marketing repertoire. If you haven’t taken the video plunge yet, it is time to get off the sidelines and into the game.

As a professional services marketer, you are tirelessly looking for new ways to engage your audiences.  It can get discouraging to perform traditional marketing methods and not know if you are really making a connection.  You attend professional seminars and lectures that cover important points to consider. However, you can’t seem to find the right ingredient that allows you to bridge the gap from concept to emotional connection with your audiences. 

Are you ready to be in film?

No matter how you answer this question, you cannot deny that the silver screen is a channel for storytelling and engaging audiences.  Film is a powerful medium for making a human connection.  What are you waiting for?  This post offers four reasons why you should incorporate video in your professional services content marketing strategy and quit being so shy!