It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaign don’ts got in the way of success:
Read MoreTopics: target audience, marketing campaign, online marketing
Thought leadership implies being an innovator in the subjects that matter most to your clients as you play an important leadership role in developing, spreading and supporting ideas that help your industry advance and grow. Individuals who create thought leadership establish an unparalleled position of authority for themselves, engendering trust, respect and sometimes even admiration. Here are some practical suggestions for your inbound marketing campaign that you can follow to transform yourself into a thought leader in your field.
Read MoreTopics: inbound marketing, marketing campaign, thought leadership, inbound marketing campaign
If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers a wealth of information to inform your business strategy. Make sure to check these individual analytics and also track the effects that social media is having on your website, with Google Analytics. If you’re just not a numbers person—and would rather go to the dentist than look at tracking information, use the following as incentive. Tracking social media activity will help you to learn:
Topics: social media marketing, analytics and metrics, marketing campaign
It’s Oscar season and excitement is in the air. When you reflect on all the great films you've seen over the past year, you are suddenly struck with an idea to add video into your firm’s marketing repertoire. If you haven’t taken the video plunge yet, it is time to get off the sidelines and into the game.
Topics: video marketing, visual content, marketing campaign
Any firm can easily inspire inbound marketing campaigns with mission and vision statements. These statements provide direction and purpose, encourage achievement and ensure inbound marketing campaign activities are in alignment with a firm’s business goals and inbound marketing strategy. A firm’s ability to effectively embrace the values of the mission and vision statements will enrich the firm’s entire work environment.
Topics: inbound marketing, marketing plan, marketing campaign
Did the 10 Benefits of Blogging for Professional Services Marketing convince you to launch your firm’s blog? Hopefully, the answer is “yes” because this post offers ideas for generating blog content.
Topics: content marketing, marketing campaign, blogging
Are you contemplating a blog for your professional services firm? According to a 2012 State of Inbound Marketing Report by HubSpot, in a survey of 972 marketing professionals, 81% of businesses reported that their company blog is useful to critical for their business.
Topics: lead generation, marketing campaign, blogging
Marketing automation focuses on nurturing leads from the top of the inbound marketing funnel through to becoming prospective clients at the bottom of the funnel. Prospects typically get a score based upon their level of activity when provided with regular campaign messages via email. These regular campaign messages nurture the prospective client from initial interest to services award. In essence, marketing automation combines email marketing with a structured business development lifecycle.
Topics: content marketing, inbound marketing, marketing campaign, marketing automation
