It’s frustrating when a marketing campaign you’ve worked hard on falls flat or doesn’t perform as you'd hoped. When this occurs, take the opportunity to examine underperforming campaigns, treating them as a learning experience. To narrow down what may have gone wrong, see if one of these marketing campaigns doesn't get in the way of success:Read More
Thought leadership implies innovating the subjects that matter most to your clients. You are essential in developing, spreading, and supporting ideas that help your industry advance and grow. Individuals who create thought leadership establish an unparalleled position of authority for themselves, engendering trust, respect, and sometimes even admiration. Here are some practical suggestions for your inbound marketing campaign that you can follow to transform yourself into a thought leader in your field.Read More
If you’re spending valuable time on social media to promote your business, you’ll find it much more rewarding if you track your progress. There’s no need to practice social media marketing in the dark, especially when so much information is at your fingertips. Each social media network offers information to inform your business strategy. Check these individual analytics and track the effects of social media on your website with Google Analytics. If you’re just not a numbers person—and would instead go to the dentist than look at tracking information, use the following as an incentive. Tracking social media activity will help you to learn:
It’s Oscar season, and excitement is in the air. When you reflect on all the great films you've seen over the past year, you are suddenly struck with an idea to add a video to your firm’s marketing repertoire. If you haven’t taken the video plunge, it is time to get off the sidelines and into the game.
Any firm can easily inspire inbound marketing campaigns with mission and vision statements. These statements provide direction and purpose, encourage achievement and ensure inbound marketing campaign activities align with a firm’s business goals and inbound marketing strategy. A firm’s ability to effectively embrace the values of the mission and vision statements will enrich the firm’s entire work environment.
Did the 10 Benefits of Blogging for Professional Services Marketing convince you to launch your firm’s blog? Hopefully, the answer is “yes” because this post offers ideas for generating blog content.
Are you contemplating a blog for your professional services firm? According to a 2012 State of Inbound Marketing Report by HubSpot, in a survey of 972 marketing professionals, 81% of businesses reported that their company blog is helpful to critical for their business.
Marketing automation focuses on nurturing leads from the top of the inbound marketing funnel to becoming prospective clients at the bottom of the funnel. Prospects typically get a score based on their activity level when provided with regular campaign messages via email. These periodic campaign messages nurture the prospective client from initial interest to services award. Marketing automation combines email marketing with a structured business development lifecycle.