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10 Ingredients to Spice Up Your Twitter Strategy

Posted by Joelle Colosi on Thu, Mar 05, 2015 @ 01:30 PM

With an audience nearing 300 million active users, the Twitter microblogging platform lets you send quick, concise messages to your marketing campaigns, maintain better engagement with your clients, and find new leads that can be converted to clients. These simple facts cannot be ignored. If your Twitter strategy is bland, it is time to spice it up with these 10 ingredients.

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Topics: social media marketing, branding, Twitter

The Power of Curated Content in Content Marketing

Posted by Joelle Colosi on Thu, Jun 26, 2014 @ 03:00 PM

Creating new content to post is today's top challenge for content marketers. However, have you heard the expressions "mind the store" and "use what you’ve got?" Developing fresh content in your traditional and online content marketing strategy is essential, but so is freshening up valuable, existing, evergreen content.

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Topics: content marketing, curated content, Twitter, facebook, web prescence

7 Tips for Marketing Professional Services With Twitter

Posted by Joelle Colosi on Thu, May 29, 2014 @ 02:00 PM

If you’ve been avoiding marketing with Twitter, why not make today the day to start? Twitter is an important social network to help bring in new leads for your firm. It's uniquely suited for catching followers on the fly and getting a message through, even on their busiest day. Now's the perfect time to begin because you can follow these handy tips and quickly build up steam on Twitter:

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Topics: social media marketing, Marketing Strategy, Twitter

7 Statistics That Should Influence Your Social Media Marketing Strategy

Posted by Joelle Colosi on Wed, Mar 05, 2014 @ 08:00 AM

Your firm uses social media marketing and is mobile-friendly, right? If not, you may need some fantastic facts and statistical reasons to rev up your presence in these popular and growing spheres. We scoured some of the latest social media articles to inform you of the latest statistics that will help guide your marketing efforts.  Whether you plan to use this information for your firm’s marketing campaigns, convince leadership to ramp up social media marketing efforts, or justify current activities, you will love these marketing stats. Allow these golden nuggets to fuel your next social media strategy brainstorming session.

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Topics: social media marketing, Twitter, Pinterest, Faceboook

Develop a Strong Social Media Marketing Strategy in 6 Steps

Posted by Joelle Colosi on Thu, Jan 02, 2014 @ 10:04 AM

Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips on the Internet today that it is difficult to read through all these articles to arrive at the right combination of activities that makes sense.

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Topics: social media marketing, LinkedIn, Twitter, digital storytelling, instagram

Professional Services Twitter Guide For Beginners

Posted by Joelle Colosi on Thu, Jun 21, 2012 @ 09:29 AM

Many people think it sounds silly to tweet. While tweeting may sound silly, Twitter is a wildly popular communication channel for quick and easy exchange with mass audiences. This post gets down to the Twitter basics and explains why this channel needs to be included in your social media tools for professional services marketing.

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Topics: social media marketing, Twitter

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