Referrals and word-of-mouth recommendations can bring your business some of the hottest leads you receive, since people tend to trust their peers and friends. Some of that trust is passed on to your business or brand when you receive a client referral, so you have a head start getting sales based on these leads. Reviews and testimonials are also powerful, but you really can’t beat direct referrals for quality, qualified leads.
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Topics: social media, blogging, marketing tips, client referrals