Resolution No.1: Set Goals and Objectives for Marketing Planning

Posted by Joelle Colosi on Thu, Dec 13, 2012 @ 01:20 PM

How is your annual marketing plan coming along?  Our recent post, Do You Need a SWOT to Start Marketing Planning? covered the situational analysis section of your professional services marketing plan. Another important component to annual marketing planning is setting goals and objectives.  In the spirit of kicking off the New Year with a more complete plan in hand, this post covers goals and objectives.

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Topics: Marketing Strategy, marketing plan, situational analysis

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