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Hone in Your Target Audiences and Expand Your Business Reach

Posted by Joelle Colosi on Thu, Jul 16, 2015 @ 02:30 PM

The success of your marketing campaigns will depend to a great extent on how much you know about your clients and prospects, otherwise known as your target audience. One of the more effective ways of identifying and understanding your target audience is to create a client persona. Here are some effective ways to do that and reasons why a client persona will be extremely helpful to your business.

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Topics: target client profile, target audience, business reach, buyer persona

6 Key Deliverables That Can Lead to Content Marketing Success

Posted by Joelle Colosi on Thu, Jan 23, 2014 @ 10:45 AM

To grow your business without becoming mired in a time sink, a clear strategy must guide your content marketing effort. It’s easy to get caught up in the daily rush to create new content and maintain a presence on all social media. Instead, be purposeful. Think focused rather than frantic. Ensure each content is effective, leading to your conversion goals rather than going for quantity and achieving little. Feed your prospects the right, high-quality content at critical points in the sales cycle, and you can lead them through to the services agreement. Create content answering objections that each client persona typically has at specific decision points in the sales-nurturing process. Your content should:

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Topics: content marketing, market segmentation, target client profile

Your Content Marketing Strategy for 2014: Begin with 5 Questions

Posted by Joelle Colosi on Fri, Dec 20, 2013 @ 07:09 AM

If you are developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects. 

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Topics: Search Engine Optimization, content marketing, target client profile, content marketing strategy

Market Segmentation: An Inbound Marketer’s “Social” Bread and Butter

Posted by Joelle Colosi on Wed, Aug 15, 2012 @ 08:02 AM

Do you send out regular email communications?  Have you ever been motivated to roll out a market segmentation effort to be more effective in your firm's message?  Segmentation aims to classify groups within your contact database to deliver content that appeals to specific group interests.  This article discusses how market segmentation should be a part of every inbound marketing strategy.

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Topics: inbound marketing, market segmentation, target client profile

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