What’s your most powerful marketing tool? It’s not social media. It’s not your website. It’s not even email marketing – none of these things. Your most powerful marketing tool is brand consistency across everything you do, and everywhere your clients see you. That means the vibe you give off on your social media channels should reflect what clients see when they visit your website or read marketing emails.

What’s the best way to predict the future? Some say it’s to create it. From a business standpoint, that means using analytical information regarding client engagement to help shape the future. That’s how we amassed this list of nine branding trends, which you should incorporate into your 2014 marketing game plan.

Establishing your firm’s value and good name is, as ever, the key to brand marketing. This can be challenging in a wired world, where much of your activity is transparent, leaving it open to comment and criticism. As your brand generates interaction and feedback, make the most of the positives and learn from criticism to move your business forward. Professional services brand marketing is simple--when you adopt these seven basic tenets: