Successful social media strategies for professional services firms must be targeted and meaningful. If you are with a small to medium-sized firm, you don’t have time to waste by spreading your social media efforts too thin. In addition, there are so many great social media marketing tips out on the Internet today that it is difficult to read through all these articles in order to arrive at the right combination of activities that makes sense for you.

As a professional services marketer, you are tirelessly looking for new ways to engage your audiences.  It can get discouraging to perform traditional marketing methods and not know if you are really making a connection.  You attend professional seminars and lectures that cover important points to consider. However, you can’t seem to find the right ingredient that allows you to bridge the gap from concept to emotional connection with your audiences.