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Reasons For Cloud-based Professional Services Marketing

Posted by Joelle Colosi on Thu, Oct 23, 2014 @ 10:00 AM

As you may have found, having your head in the clouds can be good. It can decrease stress and enable some of your best brainstorming. Using the cloud for marketing works well for some of the same reasons. Marketing via the cloud is device independent, so you can engage with colleagues and audiences and reference data and assets from anywhere, anytime. 

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Topics: cloud, professional services marketing

Marketing Professional Services is Not a One-Night Stand

Posted by Joelle Colosi on Thu, Feb 21, 2013 @ 11:44 AM

Marketing professional services is not a casual client encounter. Unlike businesses that sell products with a short sales cycle, a firm offering professional services tend to take a relationship marketing approach. Relationship marketing acknowledges the value of long-term client relationships by providing valuable, rich content that goes deeper than the typical sales promotion.  

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Topics: content marketing, relationship marketing, professional services marketing

Blog Post or Press Release? A Professional Services Marketing Guide

Posted by Joelle Colosi on Tue, Nov 06, 2012 @ 10:34 AM

Every firm wants to attract attention and portray its services and experiences favorably. Blog posts and press releases cover a range of company messages. These tools are communication methods for maintaining a positive image and are essential to building a solid reputation. 

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Topics: blogging, professional services marketing, public relations

Optimizing Blog Posts for Professional Services Marketing

Posted by Joelle Colosi on Fri, Nov 02, 2012 @ 07:59 AM

Are you starting to generate blog content for your firm? While you're drafting material, optimizing each post to attract the attention of desired audiences is important. A blog post is an effective communication tool for providing information to enhance and stimulate business development efforts. As you increase the number of posts, you will see an increase in blog traffic and the probability of converting a site visitor into a prospective client.

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Topics: content marketing, blogging, professional services marketing

Traditional Marketing Methods “Out” - Inbound Marketing Methods “In”

Posted by Joelle Colosi on Wed, Sep 12, 2012 @ 06:15 AM

Over the past five years, the marketing playbook for professional services has changed. Professional services marketers are working feverishly and at breakneck speed. High stress and tight deadlines are always factors in the industry's traditional marketing methods. Traditional methods tend to be print collateral, including brochures, statements of qualification, postcards, and any other media marketers gratuitously provide to prospective clients. These methods often suffer from a mismanaged message due to intensive labor, cost constraints, and focus on collateral production.

Inbound marketing methods offer new opportunities and a more practical approach to being flexible and adaptive in meeting market requirements for quality content. These methods use technology to create, deliver and measure content effectively. The idea is to provide content to capture the interest of a firm's prospective clients – these methods are proving to be a revolutionary shift in the marketing paradigm. As an added benefit, inbound marketing methods significantly reduce the time and cost associated with traditional methods.
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Topics: content marketing, inbound marketing, professional services marketing

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