--- title: "\"Fresh Ideas\" for Marketing Professional Services | email marketing strategy" description: email marketing strategy | A blog providing fresh, imaginative content to stimulate conversation about marketing professional services. --- ## [3 Email Marketing Qualities Clients Cannot Resist](https://blog.colosimarketing.com/blog/bid/196445/3-email-marketing-qualities-clients-cannot-resist) Posted by [Joelle Colosi](https://blog.colosimarketing.com/blog/author/joelle-colosi) on Thu, Apr 24, 2014 @ 02:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.colosimarketing.com/hs-fs/file-684339604-jpg/images/dollarphotoclub_49924135-resized-600.jpg) ](https://blog.colosimarketing.com/blog/bid/196445/3-email-marketing-qualities-clients-cannot-resist) The average open rate for marketing emails is an abysmal 21 percent. That means four out of five clients ignore your attempts to contact them. Why is this happening? And more importantly, how can you boost your email marketing messages? Insert the following three qualities into your marketing emails and increase open rates. [Read More](https://blog.colosimarketing.com/blog/bid/196445/3-email-marketing-qualities-clients-cannot-resist) 2 Comments [Click here to read/write comments](https://blog.colosimarketing.com/blog/bid/196445/3-email-marketing-qualities-clients-cannot-resist#comments-listing) Topics: [content marketing](https://blog.colosimarketing.com/blog/topic/content-marketing), [email marketing](https://blog.colosimarketing.com/blog/topic/email-marketing), [email marketing strategy](https://blog.colosimarketing.com/blog/topic/email-marketing-strategy) [All Posts](https://blog.colosimarketing.com/blog/all) ### **SUBSCRIBE** to Fresh Ideas facebook-f icon linkedin-in icon twitter icon instagram icon ### **RECENT** headlines - [analytics and metrics (2)](https://blog.colosimarketing.com/blog/topic/analytics-and-metrics) - [automated marketing (1)](https://blog.colosimarketing.com/blog/topic/automated-marketing) - [blog strategy (1)](https://blog.colosimarketing.com/blog/topic/blog-strategy) - [blogging (10)](https://blog.colosimarketing.com/blog/topic/blogging) - [boilerplate (1)](https://blog.colosimarketing.com/blog/topic/boilerplate) - [brand consistency (1)](https://blog.colosimarketing.com/blog/topic/brand-consistency) - [brand identity (2)](https://blog.colosimarketing.com/blog/topic/brand-identity) - [brand marketing (3)](https://blog.colosimarketing.com/blog/topic/brand-marketing) - [branding (6)](https://blog.colosimarketing.com/blog/topic/branding) - [branding trends (1)](https://blog.colosimarketing.com/blog/topic/branding-trends) - [business development (9)](https://blog.colosimarketing.com/blog/topic/business-development) - [business goals (1)](https://blog.colosimarketing.com/blog/topic/business-goals) - [business reach (1)](https://blog.colosimarketing.com/blog/topic/business-reach) - [buyer persona (2)](https://blog.colosimarketing.com/blog/topic/buyer-persona) - [call to action (CTA) (3)](https://blog.colosimarketing.com/blog/topic/call-to-action-cta) - [client persona (1)](https://blog.colosimarketing.com/blog/topic/client-persona) - [client referrals (1)](https://blog.colosimarketing.com/blog/topic/client-referrals) - [Client Relationship Management (2)](https://blog.colosimarketing.com/blog/topic/client-relationship-management) - [client retention (2)](https://blog.colosimarketing.com/blog/topic/client-retention) - [cloud (1)](https://blog.colosimarketing.com/blog/topic/cloud) - [Colosi Marketing (6)](https://blog.colosimarketing.com/blog/topic/colosi-marketing) - [comments and reviews (1)](https://blog.colosimarketing.com/blog/topic/comments-and-reviews) - [competitive analysis (4)](https://blog.colosimarketing.com/blog/topic/competitive-analysis) - [content marketing (25)](https://blog.colosimarketing.com/blog/topic/content-marketing) - [content marketing strategy (5)](https://blog.colosimarketing.com/blog/topic/content-marketing-strategy) - [crm (2)](https://blog.colosimarketing.com/blog/topic/crm) - [ctas (2)](https://blog.colosimarketing.com/blog/topic/ctas) - [curated content (2)](https://blog.colosimarketing.com/blog/topic/curated-content) - [digital storytelling (2)](https://blog.colosimarketing.com/blog/topic/digital-storytelling) - [ebooks (2)](https://blog.colosimarketing.com/blog/topic/ebooks) - [email marketing (9)](https://blog.colosimarketing.com/blog/topic/email-marketing) - [email marketing strategy (1)](https://blog.colosimarketing.com/blog/topic/email-marketing-strategy) - [engagement marketing (3)](https://blog.colosimarketing.com/blog/topic/engagement-marketing) - [facebook (1)](https://blog.colosimarketing.com/blog/topic/facebook) - [Faceboook (2)](https://blog.colosimarketing.com/blog/topic/faceboook) - [feedback (1)](https://blog.colosimarketing.com/blog/topic/feedback) - [Hubspot (1)](https://blog.colosimarketing.com/blog/topic/hubspot) - [inbound marketing (31)](https://blog.colosimarketing.com/blog/topic/inbound-marketing) - [inbound marketing campaign (2)](https://blog.colosimarketing.com/blog/topic/inbound-marketing-campaign) - [instagram (3)](https://blog.colosimarketing.com/blog/topic/instagram) - [keywords (5)](https://blog.colosimarketing.com/blog/topic/keywords) - [landing page (2)](https://blog.colosimarketing.com/blog/topic/landing-page) - [lead generation (16)](https://blog.colosimarketing.com/blog/topic/lead-generation) - [lead nurturing (2)](https://blog.colosimarketing.com/blog/topic/lead-nurturing) - [leads (1)](https://blog.colosimarketing.com/blog/topic/leads) - [link building (1)](https://blog.colosimarketing.com/blog/topic/link-building) - [LinkedIn (5)](https://blog.colosimarketing.com/blog/topic/linkedin) - [market segmentation (6)](https://blog.colosimarketing.com/blog/topic/market-segmentation) - [marketing automation (3)](https://blog.colosimarketing.com/blog/topic/marketing-automation) - [marketing budget (1)](https://blog.colosimarketing.com/blog/topic/marketing-budget) - [marketing campaign (8)](https://blog.colosimarketing.com/blog/topic/marketing-campaign) - [marketing materials (1)](https://blog.colosimarketing.com/blog/topic/marketing-materials) - [marketing plan (7)](https://blog.colosimarketing.com/blog/topic/marketing-plan) - [Marketing Strategy (16)](https://blog.colosimarketing.com/blog/topic/marketing-strategy) - [marketing tips (2)](https://blog.colosimarketing.com/blog/topic/marketing-tips) - [marketing trends (1)](https://blog.colosimarketing.com/blog/topic/marketing-trends) - [mobile marketing (1)](https://blog.colosimarketing.com/blog/topic/mobile-marketing) - [online activity (1)](https://blog.colosimarketing.com/blog/topic/online-activity) - [online marketing (1)](https://blog.colosimarketing.com/blog/topic/online-marketing) - [online presence (1)](https://blog.colosimarketing.com/blog/topic/online-presence) - [Pinterest (2)](https://blog.colosimarketing.com/blog/topic/pinterest) - [presentations (2)](https://blog.colosimarketing.com/blog/topic/presentations) - [professional services (1)](https://blog.colosimarketing.com/blog/topic/professional-services) - [professional services firm (1)](https://blog.colosimarketing.com/blog/topic/professional-services-firm) - [professional services marketing (5)](https://blog.colosimarketing.com/blog/topic/professional-services-marketing) - [public relations (2)](https://blog.colosimarketing.com/blog/topic/public-relations) - [qualifications statement (1)](https://blog.colosimarketing.com/blog/topic/qualifications-statement) - [relationship marketing (5)](https://blog.colosimarketing.com/blog/topic/relationship-marketing) - [Responsive Web Design (1)](https://blog.colosimarketing.com/blog/topic/responsive-web-design) - [sales leads (1)](https://blog.colosimarketing.com/blog/topic/sales-leads) - [Search Engine Marketing (5)](https://blog.colosimarketing.com/blog/topic/search-engine-marketing) - [Search Engine Optimization (10)](https://blog.colosimarketing.com/blog/topic/search-engine-optimization) - [search ranking (1)](https://blog.colosimarketing.com/blog/topic/search-ranking) - [SEO (6)](https://blog.colosimarketing.com/blog/topic/seo) - [sharing icons (1)](https://blog.colosimarketing.com/blog/topic/sharing-icons) - [situational analysis (1)](https://blog.colosimarketing.com/blog/topic/situational-analysis) - [social media (7)](https://blog.colosimarketing.com/blog/topic/social-media) - [social media marketing (19)](https://blog.colosimarketing.com/blog/topic/social-media-marketing) - [target audience (5)](https://blog.colosimarketing.com/blog/topic/target-audience) - [target client profile (4)](https://blog.colosimarketing.com/blog/topic/target-client-profile) - [thought leadership (1)](https://blog.colosimarketing.com/blog/topic/thought-leadership) - [trade shows and events (1)](https://blog.colosimarketing.com/blog/topic/trade-shows-and-events) - [Twitter (6)](https://blog.colosimarketing.com/blog/topic/twitter) - [video marketing (4)](https://blog.colosimarketing.com/blog/topic/video-marketing) - [visual content (6)](https://blog.colosimarketing.com/blog/topic/visual-content) - [web prescence (1)](https://blog.colosimarketing.com/blog/topic/web-prescence) - [word of mouth marketing (1)](https://blog.colosimarketing.com/blog/topic/word-of-mouth-marketing) - [workflow (6)](https://blog.colosimarketing.com/blog/topic/workflow)