The only constant thing about today’s business market is it's constantly changing. Technology keeps business models and brand identity in flux, introducing new competition daily. Those who can’t hug the curve and remain on the road to success can end up sidelined. Even huge, solid-seeming companies have made the mistake of not adapting quickly enough and have fallen by the wayside.
Read MoreTopics: competitive analysis, branding, brand identity
What’s your most powerful marketing tool? It’s not social media. It’s not your website. It’s not even email marketing – none of these things. Your most powerful marketing tool is brand consistency across everything you do, and everywhere your clients see you. That means the vibe you give off on your social media channels should reflect what clients see when they visit your website or read marketing emails.
Topics: brand marketing, brand identity
