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Keep it Fresh! Reworking Your Content Marketing Plan

Posted by Joelle Colosi on Thu, Oct 08, 2015 @ 03:30 PM

It’s time to evaluate your current content marketing plan to see how messaging performed during the past year and how it can be revised to be even more successful the following year. To keep it fresh, your plan needs to devise new compelling content that will continue to bring in new referrals to your firm. This is a great time to assess your audience's likes and give them more.

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Topics: content marketing, content marketing strategy

How Can Keywords Help Your SEO?

Posted by Joelle Colosi on Thu, Apr 02, 2015 @ 02:30 PM

Search engine optimization (SEO) remains an effective technique for online marketers who want to ensure their websites appear higher in search engine results. Once you know the keywords that are most effective for your purposes, you can incorporate them into your site pages and blog posts to dramatically improve your search results using these methods of how keywords can help SEO.

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Topics: Search Engine Optimization, keywords, content marketing strategy, SEO

Your Content Marketing Strategy for 2014: Begin with 5 Questions

Posted by Joelle Colosi on Fri, Dec 20, 2013 @ 07:09 AM

If you are developing your content marketing strategy for the coming year, always remember this effort involves highly strategic, consistent creation (sometimes curation) and distribution of valuable content to attract and keep a targeted audience of clients and prospects. 

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Topics: Search Engine Optimization, content marketing, target client profile, content marketing strategy

6 Little Ways to Win the Hearts and Minds of Clients

Posted by Joelle Colosi on Thu, Feb 14, 2013 @ 09:29 AM

Valentine's Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients. I prepared a light-hearted post on this special day to show readers how much I care. 

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Topics: inbound marketing, market segmentation, content marketing strategy, marketing automation

Analyze the Competition to Craft a Formidable Content Marketing Strategy

Posted by Joelle Colosi on Thu, Sep 06, 2012 @ 07:07 AM

Once a firm identifies the ideal client profiles, it is time to discover what distinguishes a professional services firm from the competition.  The market is subject to perpetual change.  Client behaviors change, and new rivals will always enter the market, altering the competitive landscape. Analyzing the competition is the first step to crafting a formidable content marketing strategy.  Let’s begin with the questions that help shed light on how a firm shapes up against the competition.

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Topics: inbound marketing, competitive analysis, content marketing strategy

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