Use Negative Reviews for Positive Relationship Marketing Results

Posted by Joelle Colosi on Thu, Aug 14, 2014 @ 02:00 PM

Bad reviews are inevitable and it’s no use dreading them. Negative reviews can actually lead to positive experiences for you and your professional services firm. Much like in your personal life, no one is going to agree with everything you say, but you can’t let it keep you silent, interfere with your marketing or send you over the edge. If one of your visitors has a negative experience and posts a comment for the entire world to see, what do you do?  You start by personalizing a well-thought response; boilerplate responses will not work here. It does not take too long to demonstrate good will and respond in a professional manner.

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Topics: relationship marketing, engagement marketing, comments and reviews

Building Strong Client Relationships With Inbound Marketing Methods

Posted by Joelle Colosi on Thu, Jun 19, 2014 @ 06:00 PM

Strong client relationships can be summed up in one word: loyalty. Whether you’re fundraising, trying to develop business, providing better services or gaining greater market share, inbound marketing is the method you should use to build strong client relationships and reach your goals. After all, if you spend all your time on outbound marketing and none on inbound, you’re like a doctor who uses bloodletting to cure a headache. The technique may date back farther, but it’s much less effective than modern day solutions.

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Topics: lead generation, content marketing, inbound marketing, relationship marketing

Build Stronger Client Relationships Using Pinterest and Instagram

Posted by Joelle Colosi on Fri, Nov 29, 2013 @ 12:30 PM

Images have great power to bring businesses and professionals closer to their social media fans, followers, clients and prospects. Images, especially photos, have always had an arresting quality: now they’re easier than ever to create and highly sharable. Photos, infographics and video serve as excellent shorthand to say a lot quickly and as perfect shortcuts to bringing people closer, faster. 

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Topics: social media marketing, Marketing Strategy, relationship marketing, instagram

Email Marketing Could Use A Little Advice From the Handwritten Note

Posted by Joelle Colosi on Thu, Aug 22, 2013 @ 08:00 AM

In today’s wired world, electronic communications are rarely extraordinary. Everyday is filled with emails, text messages, tweets, likes and follows that typically fulfill some utilitarian purpose. These messages are quick, taking minutes to draft, and rarely involve thoughtfully written prose.  One could easily say, “This is simply the natural evolution of communication.”  While that may be the case, I am not totally convinced. 

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Topics: email marketing, market segmentation, relationship marketing

Marketing Professional Services is Not a One-Night Stand

Posted by Joelle Colosi on Thu, Feb 21, 2013 @ 11:44 AM

Marketing professional services is not a casual client encounter.  Unlike businesses that sell products and have a short sales cycle, a firm offering professional services tends to take a relationship marketing approach.  Relationship marketing acknowledges the value of long-term client relationships by providing valuable, rich content that goes deeper than the typical sales promotion.  

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Topics: content marketing, relationship marketing, professional services marketing

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