Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm. Sometimes it is hard to express our feelings in words. While a marketer's value seems almost limitless, this post provides just 10 of the many reasons you should show your marketers love.Read More
Valentine's Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients. I prepared a light-hearted post on this special day to show readers how much I care.
Marketing automation focuses on nurturing leads from the top of the inbound marketing funnel to becoming prospective clients at the bottom of the funnel. Prospects typically get a score based on their activity level when provided with regular campaign messages via email. These periodic campaign messages nurture the prospective client from initial interest to services award. Marketing automation combines email marketing with a structured business development lifecycle.