10 Reasons Why You Need To Show Marketers The Love

Posted by Joelle Colosi on Thu, Feb 12, 2015 @ 03:30 PM

Valentine's Day is almost upon us. While this day may represent a time to celebrate romantic love, it is also a perfect time to recognize your fellow marketing professionals. Think about how much value they bring to you and your firm.  Sometimes it is hard to express our feelings in words.  While a marketer’s value seems to be almost limitless, this post provides just 10 of the many reasons why you really should show your marketers the love.

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Topics: Marketing Strategy, branding, marketing automation

6 Little Ways to Win the Hearts and Minds of Clients

Posted by Joelle Colosi on Thu, Feb 14, 2013 @ 09:29 AM

Valentines Day is the perfect day to offer a heartfelt message about winning the hearts and minds of clients.  On this special day, I prepared a light-hearted post as a way to express to readers how much I care. 

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Topics: inbound marketing, market segmentation, content marketing strategy, marketing automation

Marketing Automation 101 for Professional Services

Posted by Joelle Colosi on Tue, Oct 09, 2012 @ 06:55 AM

Marketing automation focuses on nurturing leads from the top of the inbound marketing funnel through to becoming prospective clients at the bottom of the funnel. Prospects typically get a score based upon their level of activity when provided with regular campaign messages via email. These regular campaign messages nurture the prospective client from initial interest to services award.  In essence, marketing automation combines email marketing with a structured business development lifecycle.

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Topics: content marketing, inbound marketing, marketing campaign, marketing automation

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