At the beginning of each year, marketing professionals take a more granular look at their firm's annual plan for trade shows and events. Trade show and professional event strategic marketing is a process that takes some planning to make sure the firm generates an increase in business development activity that justifies the costs of participation.
Energize Trade Shows and Events with Inbound Marketing Tactics
Posted by Joelle Colosi on Thu, Jan 31, 2013 @ 12:15 PM
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Topics: inbound marketing, marketing plan, trade shows and events