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10 Ways To Optimize Your Firm's Qualifications Statement

Posted by Joelle Colosi on Thu, Feb 26, 2015 @ 01:30 PM

When was the last time you refreshed your firm's qualifications statement? There are many marketing professionals who view this document as a mere formality to get into the door for a new opportunity or receive a request for proposal (RFP). It is time to rethink your firm’s traditional qualifications statement.

This post offers creative ideas for integrating an inbound marketing approach with your qualifications statement:

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Topics: lead generation, lead nurturing, qualifications statement

Lead Nurturing the Right Way for Your Professional Services Firm

Posted by Joelle Colosi on Thu, Jan 09, 2014 @ 08:15 AM

Rule No. 1 of lead nurturing: Don’t squander your leads. You’ve worked hard and followed tips on this blog to bring them in through SEO, social media, blogging, etc. These efforts are not solely about creating content – and if it’s the thing you’re focusing on, you are not using these methods to their fullest potential.

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Topics: landing page, Client Relationship Management, lead nurturing

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