Getting the best results out of social media marketing requires some concentrated effort and attention to effective practices. Here are three ways you can improve your social media presence and increase your number of followers.

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Topics: social media marketing, visual content, call to action (CTA)

Are you interested in getting an instant return on your website investment?  If the answer is "yes!" you should consider adding landing pages and content that delivers value to your website.  These website elements will help you “pump up the volume” of prospective clients.

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Topics: content marketing, call to action (CTA), landing page

Let's imagine a prospective client is looking at your firm's statement of qualifications. We'll assume you presented an incredible body of work. Your prospect skims through the content, browses the impressive case study images, and admires the incredible layout. After reviewing the material, the prospective client concludes that you are a qualified resource for professional services. 

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Topics: lead generation, content marketing, call to action (CTA)